17 March 2009 – The economies in Australia, New Zealand and Singapore have received an international vote of confidence as specialist staffing and HR services giant Randstad, today announced further investment in the Australasian marketplace.
Following the name change of parent company Vedior Asia Pacific to Randstad earlier this year, the company has today announced that 20 of its specialist recruitment and HR services brands will be changing to Randstad as of 30th March 2009. These brands include major market players Select Appointments, Select Industrial, Select Accountancy, Tanner Menzies, Sapphire Technologies, Clinical One, TPA and Jarrah Consulting.
This large-scale rebrand will be supported by a significant marketing program incorporating above and below-the line activities including print, broadcast and online advertising, promotional activities, events and sponsorship of the AT&T Williams F1 Team at the Grand Prix in Melbourne this month. The launch date will kick off with over 4,000 online job ads all switching to Randstad branded jobs on Seek, CareerOne and MyCareer on 30th March.
“During this time of economic downturn, Randstad’s confidence in the Australasian market is an unquestionable boost to our economy and a sense of renewed strength and motivation for the employment industry,” said Debra Loveridge, Chief Executive Officer of Randstad Pty Limited.
“As the world’s second largest staffing and HR services provider, Randstad has very strong brand recognition globally, particularly in Europe and the United States. It is incredibly exciting for us to introduce Randstad to our market at this time and in doing so, deliver some positive news to employers, job seekers and the industry.”
With a continued focus on providing specialised, local recruitment services, this significant rebrand to Randstad will create a highly visible and recognised brand across the Asia Pacific region, giving the company a united mission and a unique opportunity to shape the world of work.
“With many of our specialist recruitment and HR businesses moving forward under the Randstad brand, we will continue to have expert consultants in specialised divisions, but we will become a simpler, more streamlined company making it easier for employers and job seekers to know us and work with us,” says Ms Loveridge.
“It will be business as usual for our employees, clients and candidates, with the company’s current recruitment and HR services businesses continuing to be managed by the same people and from the same offices, as distinct specialist divisions of Randstad, servicing all industry sectors.
“We are also introducing a new service concept to the Australasian market called Inhouse Services, providing high volume recruitment of skilled and unskilled labour to large organisations, with a focus on improving labour flexibility, retention and productivity. This concept is hugely successful in Randstad’s European operations and we have seen a gap in the local market where this service is needed, particularly in the industrial, manufacturing and FMCG sectors,” Ms Loveridge added.
“As we celebrate 21 years of service this year in Australasia, we are excited to deliver on our commitment to growth and success by investing further in the market, under a strong and influential brand. What is important for the market to know is that we are a strong, stable and successful company that has firm sights on market leadership.”
While the contribution of this global company stands to have significant impact on the local market, Randstad is also working tirelessly to contribute to other aspects of the employment sector.
“As one of the largest employers in the country and around the world, providing work for almost 700,000 people every day, we are making a positive contribution to society by shaping the world of work for our clients, our candidates, our people and the local communities in which we live and work,” says Ms Loveridge.
“We work closely with partners and communities to create and match demand in jobs, and give people access to work that is fulfilling and ethically sound. Like us, most people spend the majority of their waking lives at work. It has a more profound impact on the state of society than anything else, so if we can make day-to-day work better by finding people jobs they’re happy in, then the result is a happier society,” said Loveridge.