Senior Executive, Social Analytics Permanent Job in Singapore

job summary

posted date

Monday, 19 June 2017

job reference

90M0307246_1497868539

position type

Permanent

market sector

Advertising, Marketing & Public Relations

working hours

Full-Time

location

Singapore, Singapore

job description

About the company

A leading strong reputation investment company is seeking a high-calibre Social Media Analytics Senior Executive in Singapore to take ownership of their digital and social media platform.

About the role

  • Synthesis and integration of social media data to derive actionable insights and strategies for the business from a social perspective:
  • Spearheaded the set up of social measurement framework and processes
  • Analyzed historical social performance and advised KPIs for the business
  • Responsible for the development of social media analytics screens at Curiosity (Our digital and social analytics command center)
  • Established a tagging process for all social posts that drive traffic to the webpage
  • Conducted an internal learning conversation as one of the key speakers and shared on how social analytics were utilized to decipher campaign/content performance
  • Performed a social content audit for the company to understand our position in comparison to our direct competitors on all social platforms

skills and requirements

  • Minimum 5 years of experience in the social analytics field, preferably in both a public relations consultancy, as well as an in-house corporate communications environment
  • A degree in Communications, Public Relations, Marketing, Analytics or other related disciplines
  • Strong data management, reporting skills with a keen eye for details
  • Deep familiarity with social media, viral and word of mouth online marketing practices

If you are keen on this role, please proceed to apply.

Clovie Liu

EA: 94C3609/ R1441949

Skills

Social Analytics


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