Employer Brand Research

The Randstad Employer Brand Research is the most representative and inclusive employer brand research in the world. It is the only study that captures the opinion of the general public between 18 and 65 and deals with the largest company employer brands in a country.

The Randstad Employer Brand Research provides unique labour market insights, bringing together:
  • 162,000 respondents globally
  • 5,500 companies 
  • 26 countries
build a standout employer brand
With the increasing global demand for top talent, it is crucial for employers to cultivate unique employer branding propositions that highlight their talent attraction strategies. The Randstad Employer Brand Research provides the insights you need to understand the drivers and motivators of employees and job seekers alike. It dives into what people find attractive in an employer, and zooms in on preferred companies, sectors and 10 key attributes including salary, career progression and training. These insights can be used to shape your organisation's branding strategy, as well as talent attraction and retention programmes.

With a strong employer brand, your business will be in a better position to attract and retain top talent that will effectively drive profit and innovation. Get a head start and pull ahead of the competition with our in-depth employer branding white papers - click on the buttons below to request for and download the 2017 and 2016 reports respectively.


learn all you need to know about employer branding
You can download the Randstad Employer Brand Research 2017 Singapore report and global report if you are keen to learn more about the employer branding landscape from our latest research.

For employer branding statistics pertaining to specific sectors, check out the following:
be inspired by celebrated employer brands
Pick up tips from the world's most coveted employer brands in the Randstad Employer Brand Research 2017 Standing Out.

Randstad Employer Brand Awards 2017
The annual gala dinner and awards ceremony was held on April 20 at Marina Bay Sands. Read our release to find out who Singapore's most attractive employers for 2017 are.