assistant brand manager (luxury timepiece).

• One of the most prestigious luxury watch brands globally.
• Marketing role to oversee media strategies and events locally.

Assistant Brand Manager (Luxury Timepiece)

about the company

Our client is one of the most recognisable luxury watch brands globally. With concrete plans for the future, its objective is to develop new business opportunities and boost its presence in the market. It is looking to build a team of passionate change-drivers who will work closely with the management team to bring the organisation to new heights, and to deliver strong, fast and sustainable growth in 2024.

about the role:

• Brand Strategy Implementation: Support the development and execution of brand strategies that enhance visibility and strengthen market positioning.
• Work with and manage external agencies to run luxury events.
• Help plan and execute marketing campaigns, working with cross-functional teams to deliver cohesive brand messaging across all channels.
• Conduct market research and analyze consumer behavior to gather insights on effectiveness on campaign strategies.
• Oversee media planning strategies to effectively localise media guidelines.
• Evaluate performances of media buy activities.
• Work closely with media agencies, influencers and other media stakeholders to drive media coverage.
• Analyse effectiveness of Public Relation activities.
• Track and report on the performance of marketing initiatives, providing data-driven recommendations to improve future campaigns.

skills and experience required:

• Events planning experience in the luxury sector is essential (Not necessarily in watches).
• Good understanding of the luxury market is a must.
• Strong understanding and network of media landscape.
• Strong analytical skills and proficiency in market research.
• Excellent organizational and project management abilities.
• A proactive and collaborative mindset with the ability to work cross-functionally.
• Strong communication and presentation skills.

If you feel you are the right person for the job, I'd love to hear from you! Please hit the apply button directly.

(EA: 94C3609/ R23112482)

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