assistant product category / marketing manager - sg (ce) in Singapore

posted
contact
kathleen ee, randstad
job type
permanent

job details

posted
location
singapore
specialism
marketing, digital & PR
job type
permanent
working hours
Full-Time
reference number
91M0153308_1614505628
contact
kathleen ee, randstad
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job description

  • Product Marketing Opportunity within the FMCG - consumer appliances / durables sector
  • Brand Building & Go to Market strategy & Category management
  • Singapore Market

Our client is an iconic and reputable organisation within the FMCG Consumer Appliances industry. Their portfolio consists of world-renowned, award-winning brands and is consumed by millions worldwide. Our client prides themselves in consistently investing in their brand and growing a team of high-potential, committed and driven individuals to maintain their market-leading position in the market.

Job description

Reporting directly to the Head of Marketing - the successful candidate will manage manage the Product Marketing / New product development & planning strategy.

Formulate marketing strategies and implement marketing plans to drive business and market share position and penetration
● Responsible for P&L for all categories and own the product line structure
● Carry out regular market research and benchmarking to translate product needs and
brand positioning into activity requirements and opportunities for profitable growth
across all drivers.
● Provide insights to centralized category marketing team to create suitable products and
to maximize our competitive advantage
● Work closely with management, sales, branding, technical teams, regional offices,
factories and OEM suppliers to follow through product development process and ensure
the smooth execution of product go to market plans
● Prepare new product launch and execute go to market plans including price, distribution
and promotions
● Provide regular product and price benchmarking activities, alter price and promotion
plans to achieve business objectives
● Monitor inventory and be a key member of the demand planning process. Run
promotions for slow moving inventory if necessary
● Responsible for annual brand marketing plan and development, including website, social
media, e-channels and associated marketing tools that improve awareness, product
exposure, and customer engagement in the digital age
● Create online and offline marketing materials according to the brand style guidelines.
Communicate with advertising or media agencies to monitor the delivery of production
● Increase traffic visits, driving sales leads and conversions through effective digital
channels
● Measure and analyze performance of all digital marketing campaigns (ROI and KPIs) as
well as use hindsight to consider future campaigns

● Work closely with category marketing team to translate product features into consumer
language
● Work closely with different sales teams to cater sales needs and leverage marketing
tools to maximize sales impact

Skills & requirement

Degree holder in marketing or business disciplines
● Minimum 5 years marketing experience, preferably in consumer appliances or retail
industry
● Good at project management and time management
● Creative thinking with multi-tasking ability
● Sharp analytical abilities – critical and numerical reasoning
● Ability to lead and take ownership to develop marketing initiatives
● Proven track record and solid functional expertise in integrated marketing
communications including brand building, event management, collateral development,
copywriting, printed production, video production, website and social media promotion.
● Expertise in eCommerce platforms and digital marketing mechanisms (Google Analytics,
SEO/SEM, Online shopping malls, social listening etc.)

To apply online please use the 'apply' function (EA: 94C3609/ R1325492 )

skills

no additional skills required

qualification

no additional qualifications required

educational requirements

Associate Degree/Diploma