assistant trade marketing manager - sg in Singapore

kathleen ee, randstad
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marketing, digital & PR
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kathleen ee, randstad
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job description

Assistant Trade Marketing Manager – Consumer Appliances industry

Our client is an iconic and reputable Global organisation within the Consumer appliances industry. Their portfolio consists of world-renowned, award-winning brands and is consumed by millions worldwide.

  • Trade Marketing Opportunity within the consumer appliances / durables sector
  • Part of an organisation that is rapidly expanding in the ASIA Pacific Market

Job description

Being a core member of the Marketing Team, the successful candidate will assist to manage all Trade marketing activities, reporting into the Marketing Manager directly.


  • Implement marketing plans to drive business and market share position and penetration
  • Carry out regular market research and benchmarking to translate product needs and brand positioning into activity requirements and opportunities for profitable growth across all drivers.
  • Provide insights to central marketing team to create suitable products and to maximize our competitive advantage
  • Work closely with management, sales, branding, technical teams, regional offices, factories and OEM suppliers to follow through product development process and ensure the smooth execution of product go to market plans
  • Prepare new product launch and execute go to market plans including price, distribution and promotions
  • Provide regular product and price benchmarking activities, alter price and promotion plans to achieve business objectives
  • Monitor inventory and be a key member of the demand planning process. Run promotions for slow moving inventory if necessary
  • Communicate with advertising or media agencies to monitor the delivery of production
  • Increase traffic visits, driving sales leads and conversions through effective digital channels
  • Measure and analyze performance of all digital marketing campaigns (ROI and KPIs) as well as use hindsight to consider future campaigns
  • Work closely with central marketing team to translate product features into consumer language
  • Work closely with different sales teams to cater sales needs and leverage marketing tools to maximize sales impact


  • Degree holder in marketing or business disciplines
  • Minimum 3 years marketing experience, preferably in consumer appliances or retail industry
  • Strong negotiation, people management and presentation skills in English. Able to speak Mandarin is a plus.
  • Proven track record and solid functional expertise in integrated marketing communications including brand building, event management, collateral development, copywriting, printed production, video production, website and social media promotion.
  • Expertise in eCommerce platforms and digital marketing mechanisms (Google Analytics, SEO/SEM, Online shopping malls, social listening etc.)
  • Creative, high flexibility and able to work under tight deadlines
  • Familiarity with any CRM or email marketing software is a plus (Hybris, Adobe, etc)
  • Knowledge in design softwares like Adobe Creative Suite (InDesign, Illustrator, Photoshop) and, basic knowledge in HTML, CSS, and JavaScript development and constraints is a plus
  • Excellent in written and spoken English and Chinese.

To apply online please use the 'apply' function.

(EA: 94C3609/ R1325492 )


no additional skills required


no additional qualifications required

educational requirements

Associate Degree/Diploma