brand manager - f&b in Singapore

charles cham, randstad
job type

job details

marketing, digital & PR
job type
working hours
reference number
charles cham, randstad

job description

about the company

Our client is a well established premium F&B retail MNC with a regional footprint in the market and they have multiple brands under their portfolio. This newly created brand manager role will be leading one of the brands and will be vital to drive commercial impact in the region.

about the job

Reporting to the Country Manager, you will be responsible for spearheading the brand strategies and drive brand awareness, customer engagement, experience, and ultimately sales. The responsibilities of the role include but not limited to:

  • Development of annual brand plans including analysis and recommendations for all aspects of the marketing mix;
  • Drive market research in order to identify market requirements for current and future activities;
  • Lead brand innovation and new product development;
  • Uphold brand ownership, identify white spaces and develop the business strategy to drive sales, value market share and profitability goals;
  • Involved with business development work, and setting up store operations across Singapore and the region;
  • Lead brand positioning and strategies in internal communications and public relations;
  • Oversee store operations to drive P&L objectives and uphold product and service quality standards.

skills & experience required

You will come with 8+ years of marketing experience or brand management in the F&B retail sector. Degree qualified, you are comfortable in brand storytelling and possess strong communications acumen. The selected applicant will come with hands-on business development experience in setting business up from scratch within the F&B retail industry. Ideally, you will be experienced in leading a team and has the market expertise in the ASEAN region.

To apply online please use the 'apply' function, alternatively you may contact David Blasco at +65 65101367.

(EA: 94C3609/ R1108371)


no additional skills required


no additional qualifications required

educational requirements

Bachelor Degree