Our client is an iconic and reputable organisation within the Alcohol Wines / Spirits industry. Their portfolio consists of world-renowned, award-winning brands and is consumed by millions worldwide. Our client prides themselves in consistently investing in R&D, and growing a team of high-potential, committed and driven individuals to maintain their market-leading position in the market.
Job description
Reporting to the Head of Marketing, you will be responsible for the strategy, planning and execution supervision of all integrated consumers campaigns: ATL & BTL activations for the brands portfolio.
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- Define and monitor the local brand strategy and action plan - bring to life the consumer & brand engagement platform experience, in line with the brand & portfolio strategy
- Supervise - the management and execution of the different actions of the touchpoint traditional and digital, in order to create memorable experiences
- A&P management: build the consumer A&P for assigned brands and optimize the allocation by type of investments. Manage, adjust, and control the A&P spend throughout the year, to achieve business target
- Development of the portfolio, product, and communication strategies - you will get to drive long-term brand equity, as well as continuously recruiting new consumers into the category, through:
- Understanding of the market – competitors, channels, categories & customers – to transform it into business opportunities, consumer & shopper behavior from observation, research and data reports
- Recommend, implement and evaluate effectiveness of business activities (consumer and trade) in order to optimize business performance and ensure excellence in execution
Skills Required:
- Degree holder with formal business qualifications or equivalent
- Minimum 8 - 10 years working experience in FMCG sectors - marketing, strong understanding in a digital world (i.e., social media, e-commerce)
- Excellent Media skills
- Data-driven mindset, result-oriented and thrives in unstable environment where test learn approach is highly encouraged
- Must be proactive, with a confident flair and interest in engaging directly with the brands external customers
- Must be an excellent team player; possessing the ability to build, foster and nurture strong relationships and gain the respect of members of the cross-functional and
You will be part of an organisation that takes pride in its vision in continuous product innovation in the long term. Our client is looking for high-potential individuals who are passionate and committed to driving sustainable profit and share. This is a great opportunity for individuals who are looking for a step up and to be make a direct positive impact to the growth of the organisation
(EA: 94C3609/ R1325492 )
