about the company
Our client, one of the pioneer digital bank in Singapore. They are expanding regionally and in the past 2 years their revenue has tripled YoY due to their innovative products and services. They are now looking for a Chief Marketing Officer.
Reporting to the CEO, your key responsibilities would include but are not limited to:
- Leading a team of 15 marketing professionals across 4 marketing verticals
- Owning end to end marketing verticals across Digital Marketing, Creative, Public Relations/Communications and User Experience Design departments
- Managing various cross-functional marketing programmes and initiatives with a focus on sales & revenue management
- Managing the entire marketing budget and plans. Taking ownership on campaigns and budget allocation
- Setting and achieving KPIs aligned to the overall business objectives for the market, including long term strategic activities and short term lead generation
- Grow the marketing team by recruiting and developing high performing employees, and driving a culture of this company
- Establish the company brand to become a valuable asset and acquisition channel
You would be ideal for this role if you have:
- Relevant degree qualifications, and spent the most recent years in a regional leadership capacity leading a sizable team (>10).
- At least 5 years experience in leading marketing and creative teams
- Strong interpersonal and communication skills, and ability to build good relationships with all key business stakeholders in the region
- Strong analytical and problem solving skills
- Previous relevant experience in preferably industries such as technology, fin-tech, internet, e-commerce or crypto
- Proven track-record of building and scaling brands, including start-ups and SMEs
- Experience operating growth channels including Performance, Creative, KOLs, SEO and CRM
- Ability to think out of the box and create innovative initiatives that engage different target segments
To apply online please use the 'apply' function, alternatively you may contact Rumi Mohd at 6510 6520
(EA: 94C3609/ R1550851)
... Applicants must be fully vaccinated or have a valid exemption in accordance with MOM’s regulations to allow them to enter the workplace. Applicants may be required to share verifiable COVID-19 vaccination documents or proof of a valid exemption at the point of offer. Randstad Pte. Limited and/or the Client reserves the right to withdraw an offer if the applicant fails to provide verifiable COVID-19 vaccination and/or proof of exemption documents.
