consumer insights manager in Singapore

kathleen ee, randstad
job type
S$ 70,000 - S$ 91,000 per year

job details

marketing, digital & PR
job type
working hours
S$ 70,000 - S$ 91,000 per year
4 years
reference number
kathleen ee, randstad

job description

About the company
Our client is an established FMCG MNC based in Singapore. They are currently recruiting for an experienced Regional Consumer Insights Manager to be a part of their growing team.

Reporting directly to the VP Insights & Strategy and works closely with the marketing team based in Singapore.

This role you will get to:

Manage regional customized multi-country research projects, analyse consumer-centric
findings and conduct market benchmarking

Liaise with market research agencies (e.g. Nielsen Audit, Brand Health Tracking, Euromonitor, Globaldata) to provide syndicated market data to various Business Units

Ensure that the coverage, data accuracy and delivery aligns with team requirements

Involve in annual business planning for new markets and Group Marketing by generating
insightful and actionable recommendations

Periodically track and analyse market conditions and economic sentiments across the region
and markets, reporting to the regional and respective local teams

Manage Direct Marketing Expenditure budget for Asia markets

Educational Qualifications - Bachelor Degree/Master in Business Administration or any
related fields from a reputable University

Work Experience:
Minimum 7 years of experience in market research, having worked at both agency (preferably customised research) and leading/managing research at client side (at least 2 years’ experience, preferably FMCG)

Well exposed to various research methodologies, both qualitative and quantitative

Extremely familiar and well-versed with syndicated studies (Retail Audit, Consumer panel) and other customised studies (Quantitative tracking such as Brand and Communication Tracking, customised qualitative (FGD, in-depth, observation) and customised quantitative studies)

What's on Offer

Our client is a reputable FMCG MNC and is well established in Asia. This role offers the autonomy and you will be able to be apart of making a difference with a well established brand.

  • In this role with regional influence, they are looking for a naturally inquisitive individual, who is able to generate insightful content to value-add to the industry - candidates with local singapore experience are welcome to apply.
  • The remuneration for this role will be competitive and other benefits including bonuses will be in line with the market.

To apply online please use the 'apply' function, alternatively, you may contact Kathleen Ee at +65 6510 6548.


no additional skills required


no additional qualifications required

educational requirements

Bachelor Degree