About the clientI am representing one of the leading Crypto , Web3 , Blockchain incubators and with rapid acceleration of crypto adoption and growth globally with the key objective to create an improved financial market. They are backed by one of the leading crypto exchange platforms globally and as part of their growth strategy. They are looking for a Digital Marketing Specialist to manage marketing campaigns and optimize campaign performance.About the jobReporting to the Head of Marketing, your responsibilities will include In charge of developing and executing digital strategies via planning and implementing campaigns across multiple channels and manage organic search campaignsWork with the research team for content generation to support planned and ongoing marketing campaigns.Design email marketing campaigns and lead-nurturing emails to keep prospects engaged and accelerate their conversion.To monitor the performance of your campaigns and optimize them over time.To Utilize data analytics software tools to understand how your web traffic is generated and identify the best opportunities to advance business goals like generating brand awareness or increasing conversions. Improve the performance of landing pages and drive conversions.Set and measure KPI targets, such as total conversions, total leads generated, or the number of engagements.Work with the graphic designers to support the various campaigns (display advertising, email marketing campaigns, infographic marketing) with visual assets.Skills and experience required Experience in managing organic search campaigns with knowledge of SEO and its application Experience in driving multiple ad networks,such as including Google Ads, Microsoft Ads, and Paid social advertising..If you are interested in the position, please click “apply” David Lerh (EA:94C3609/ R1769977) Applicants must be fully vaccinated or have a valid exemption in accordance with MOM’s regulations to allow them to enter the workplace. Applicants may be required to share verifiable COVID-19 vaccination documents or proof of a valid exemption at the point of offer. Randstad Pte. Limited and/or the Client reserves the right to withdraw an offer if the applicant fails to provide verifiable COVID-19 vaccination and/or proof of exemption documents.