About the company
My client , a global online trading company that offers a variety of financial products such as crypto , CFDs, Forex and has a market presence in more than 100 countries. With an increasing number of users signing on to their trading platform, they are looking for a Marketing Manager to oversee Retention Strategies and implement Digital Marketing Campaigns.
About the role
Reporting to the Head of Retention Division, your responsibilities will includes
- To work closely with senior management to strategize digital marketing campaigns across the region in align with organizational”s branding and mission
- To develop retention strategies and related KPI Management in relations to trading application and platform
- Evaluate retention strategies and optimize campaigns to improve effectiveness by measuring it against agreed KPIs
- To understand the market trends and identify gaps and opportunities within the regions
- Developing best practice campaigns and lead strategies by identifying targeted audiences and through a variety of channels to increase application awareness such as emails, in-app message
- To drive and increase traffic across the regions for both existing and potential users and ensure regular engagement and interaction.
- Understand and develop marketing automation life-cycle
- Optimisation of existing content, email journeys, landing pages etc.
- To work closely with external creative vendor resources including graphic designers, writers, video production and other agency personnel.
- Managing marketing collateral production, including web copy, landing pages, infographics, email copy, video scripts, other marketing campaigns.
Skills and experience required
- Min 7 years of relevant digital marketing and B2C retention experience
- Experience and understanding of automation tools - Braze , Salesforce Marketing Cloud
- With effective collaboration skill-sets between cross functional teams locally and across the region
If you are interested in the position, please click “apply” David Lerh (EA:94C3609/ R1769977)
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