about the company
Our client is an established HR Tech organisation with a strong APAC presence. Investing in deep technologies, they offer their clients across industries (retail, healthcare, financial services, government, energy etc a seamless suite of HR solutions and services. They are looking to hire a Digital Marketing Director to lead and drive their digital marketing efforts in developing a robust lead generation program
about the job
As the Digital Marketing Director of this company, you will be responsible for:
- Manage and lead the digital marketing strategy and execution across marketing channels (Social, Web, Content, Email, Display, Search) as well as across ad platforms
- Develop a robust lead generation program to generate and funnel leads for the sales team
- Managing data integrations between ad platforms, internal data warehouse and analytics platforms
- Developing and implementing a robust digital marketing experimentation approach across creatives, audiences, strategies, channels and geographies
- Meet and exceed ambitious growth KPIs for the company’s marketing goals
- Being accountable for metrics such as traffic quality, conversation rates etc. across channels
- Developing and executing media strategy to promote the brand and products across multiple channels to expand audiences and customer base
- Managing the global Performance Marketing budget and optimizing the spend across different channel, countries and verticals
- Incorporating market and industry trends, available research data, and web funnel analytics to determine the optimal media mix
Skills and experience required
- 3 years of experience in digital marketing, media strategy and planning, and media and campaign analytics in a B2B SaaS organisation
- Leadership track record in managing a small team
- Have a strong interest and knowledge in the SaaS Tech space
- Strong experience in developing demand/lead generation programs across both inbound and outbound for the B2B industry
- Strong technical skills in digital marketing (SEO, SEM etc)
- Ability to work independently while also managing subordinates well
- Strong organizational skills & effective at project management
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To apply online please use the 'apply' function, alternatively you may contact Shawn Lee at +65 6510 1463. (EA: 94C3609/ R1765158)
Applicants must be fully vaccinated or have a valid exemption in accordance with MOM’s regulations to allow them to enter the workplace. Applicants may be required to share verifiable COVID-19 vaccination documents or proof of a valid exemption at the point of offer. Randstad Pte. Limited and/or the Client reserves the right to withdraw an offer if the applicant fails to provide verifiable COVID-19 vaccination and/or proof of exemption documents.
