about the company
Our organisation is a global MNC and a leader of industry within the FMCG space. With decades of constant innovation, growth and expansion, they have become a global brand with a presence in 82 countries today. Internationally recognised as a leading brand in the consumer industry, they pride themselves in delivering the highest quality of products whilst remaining dedicated to sustainability.
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about the job
We are currently looking to hire a Digital Marketing Senior Executive to join the dynamic marketing team! You will be primarily respnsible for paid media as well as social media (Tiktok, Facebook, Instagram etc).
Responsibilities:
- Awareness: Create and execute awareness-centric campaigns for overall brand, new product launches and sustainability
- Acquistion: Drive targeted audiences to various channels to acquire new members in a cost efficient way (sales)
- Agency Management: Manage digital media agency to develop, implement, monitor strategies to drive new acquisition via effective and eye-catching ad formats
- Synergising communications across all platforms: Work with Marketing team members to ensure integrated approach to overall media investment, maximizing brand awareness and campaign visibility with right media mix and formats
- Measurement: Track and maintain digital framework and benchmarks to measure effectiveness of digital media and gather insights continuously to build best-in-class practices. Review ad performance weekly to build reports and provide analysis to give stakeholders a clear view on the media channel Digital and ROIs
about the manager/team
Reporting to the Head of Marketing, you will be sitting within the Brand Communications team. You will also have agency support in this role.
skills and experience required
You should ideally have 2-3 years of prior experience in digital media - experience in luxury/high end/premium brands is an added advantage. Media agency background/Google Certification would be an advantage.
You should have prior experience curating and managing content on digital native media platforms as well.
To apply online please use the 'apply' function, alternatively you may contact Jaslene Thoo at 6510 6505.
(EA: 94C3609/R1873860)
Applicants must be fully vaccinated or have a valid exemption in accordance with MOM’s regulations to allow them to enter the workplace. Applicants may be required to share verifiable COVID-19 vaccination documents or proof of a valid exemption at the point of offer. Randstad Pte. Limited and/or the Client reserves the right to withdraw an offer if the applicant fails to provide verifiable COVID-19 vaccination and/or proof of exemption documents.