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digital marketing manager - f&b retail.

job details

summary

    job details

    Our client is a Global MNC and well established globally within the Food & Beverage industry. They employ more than 700 people across 35 stores In Singapore. Being the Master Franchise, they are continually looking to expand their footprint and be a dominant player in the industry.

    Duties & Responsibilities

    1

    Strategize, analyse, and execute digital marketing including but not limited to performance media buy, social media marketing, conversion rate optimization, and search engine optimization to drive ecommerce performance (desktop, mobile, and apps)

    2

    Monitor and evaluate digital and ecommerce performance including promotions, upper funnel (e.g. reach, impressions, cpm), and lower funnel (e.g. conversion rate, ROI, ROAS) for actionable insights and decision making that contribute to business and platform development

    3

    Oversee social media strategy for both content and community management with agency and relevant stakeholders to build strong brand presence and affinity

    4

    Improve and utilize established standard operating processes and procedures (SOPs) for activating ecommerce marketing promotions and programs

    5

    Build digital and ecommerce’s short and long term roadmaps in accordance to business’ key milestones to achieve company mission and vision

    6

    Manage and build relationship with stakeholders within the business and with external partners including media owners and agencies to ensure constant alignment and support to work towards business success

    7

    Prepare and present reports across key digital marketing and ecommerce indicators

    8

    Drive effective sales programs to improve ecommerce revenue and profitability to ensure platform continues to perform according to business goals and targets

    9

    Manage campaign deliverables including promotion plans, communication strategy, paid marketing strategy, marketing collateral, and digital assets development across digital marketing channels

    10

    Utilize search engine optimization (SEO) and conversion rate optimization (CRO) to provide best in class UI/UX that meets market and consumer needs

    11

    Update on competitor activiites and monitor industry development to stay abreast to latest updates and technological advancement

    12

    Work closely with the firms international marketing teams if and when required for cross market information sharing and consultation

    The successful applicant

    • At least 5 years of relevant work experience in digital marketing and e-commerce and ideally coming from the F&B sector or B2C sector.
    • Demonstrated proven capability to work with multiple stakeholders in a fast moving environment
    • Persistent, enthusiastic to learn new skills and have a can-do attitude
    • Detail oriented, organized, self-starter and a great communicator

    You will be part of an organisation that takes pride in its vision in continuous product innovation in the long term. Our client is looking for a candidate who has a strong foundation in the Operations within the F&B scene and also someone who can take charge / lead the operations business to the next level.

    To apply online please use the 'apply' function. (EA: 94C3609/ R1325492 )

    Applicants must be fully vaccinated or have a valid exemption in accordance with MOM’s regulations to allow them to enter the workplace. Applicants may be required to share verifiable COVID-19 vaccination documents or proof of a valid exemption at the point of offer. Randstad Pte. Limited and/or the Client reserves the right to withdraw an offer if the applicant fails to provide verifiable COVID-19 vaccination and/or proof of exemption documents.

    Our client is a Global MNC and well established globally within the Food & Beverage industry. They employ more than 700 people across 35 stores In Singapore. Being the Master Franchise, they are continually looking to expand their footprint and be a dominant player in the industry.

    Duties & Responsibilities

    1

    Strategize, analyse, and execute digital marketing including but not limited to performance media buy, social media marketing, conversion rate optimization, and search engine optimization to drive ecommerce performance (desktop, mobile, and apps)

    2

    Monitor and evaluate digital and ecommerce performance including promotions, upper funnel (e.g. reach, impressions, cpm), and lower funnel (e.g. conversion rate, ROI, ROAS) for actionable insights and decision making that contribute to business and platform development

    3

    Oversee social media strategy for both content and community management with agency and relevant stakeholders to build strong brand presence and affinity

    4

    Improve and utilize established standard operating processes and procedures (SOPs) for activating ecommerce marketing promotions and programs

    5

    Build digital and ecommerce’s short and long term roadmaps in accordance to business’ key milestones to achieve company mission and vision

    6

    Manage and build relationship with stakeholders within the business and with external partners including media owners and agencies to ensure constant alignment and support to work towards business success

    7

    Prepare and present reports across key digital marketing and ecommerce indicators

    8

    Drive effective sales programs to improve ecommerce revenue and profitability to ensure platform continues to perform according to business goals and targets

    9

    Manage campaign deliverables including promotion plans, communication strategy, paid marketing strategy, marketing collateral, and digital assets development across digital marketing channels

    10

    Utilize search engine optimization (SEO) and conversion rate optimization (CRO) to provide best in class UI/UX that meets market and consumer needs

    11

    Update on competitor activiites and monitor industry development to stay abreast to latest updates and technological advancement

    12

    Work closely with the firms international marketing teams if and when required for cross market information sharing and consultation

    The successful applicant

    • At least 5 years of relevant work experience in digital marketing and e-commerce and ideally coming from the F&B sector or B2C sector.
    • Demonstrated proven capability to work with multiple stakeholders in a fast moving environment
    • Persistent, enthusiastic to learn new skills and have a can-do attitude
    • Detail oriented, organized, self-starter and a great communicator

    You will be part of an organisation that takes pride in its vision in continuous product innovation in the long term. Our client is looking for a candidate who has a strong foundation in the Operations within the F&B scene and also someone who can take charge / lead the operations business to the next level.

    To apply online please use the 'apply' function. (EA: 94C3609/ R1325492 )

    Applicants must be fully vaccinated or have a valid exemption in accordance with MOM’s regulations to allow them to enter the workplace. Applicants may be required to share verifiable COVID-19 vaccination documents or proof of a valid exemption at the point of offer. Randstad Pte. Limited and/or the Client reserves the right to withdraw an offer if the applicant fails to provide verifiable COVID-19 vaccination and/or proof of exemption documents.