E Commerce Manager (Global FMCG Firm)
about the company
Our client is well positioned competitively within the Premium Retail Fashion space.
about the job
The E-Commerce Manager will manage the firm’s e-commerce site in Southeast Asia (SEA) predominantly in SG / MY from the build phase in the beginning and site operation after launch. To maintain the site that is representing the firms iconic brand in a premium way and to manage the brand campaign to align with seasonal launch and product lifecycle. With site ownership to operate the site e-merchandising, including all products live and product mix planning to achieve site objectives and sales target. Partnering with key stakeholders to ensure we continue to evolve the business and process.
job description
...
- Develop immersive and friction-less customer journeys through product-driven brand storytelling opportunities on e-commerce destinations.
Partner with Content and Digital Operations teams to continue improving customer experience on Home Page, various landing pages, as well as product details pages. Monitor product pages in assigned categories to ensure content is accurate, current, and presented in order to encourage purchases.
- Own the end to end processes related to online product strategy execution.
- Manage data flow related to item master, digital assets, and inventory against the planned assortment.
- Coordinate with operation teams on new product launches. Ensures the existing product catalogue is up to date with the latest released products, best-selling models, seasonal rotation and the marketing calendar.
- Establish site merchandising best practices and share with internal stakeholders
- Co-own with cross-functional teams on creating a best-in-class shopping experience on the Brand’s digital flagship site
- Analyze and present competitive intelligence to marketing, merchandising and operation team, recommend ideas to merchandising teams based on data and competitive research.
- Advocate for the needs of our customers and serve as the go-to person for insight on site traffic and merchandising performance; will combine an understanding of what drives e-commerce sales, and a passion for user experience to improve the onsite merchandising strategy
- Analyze site metrics and related data to identify opportunities to improve merchandising and the customer experience across the site and various product categories
- Partner with performance marketing and operation team to establish sales plans and forecasts using market, consumer, and competitive insights and internal analysis
- Partner with the marketing team to draft creative briefs and create projects to maximize online merchandise presentation, developing category, theme or product-based landing pages
- Evaluate eCommerce category and key item performance and identify customer behavior and sales level
- Perform QA/maintenance of our site to ensure all offers, landing pages, product tiles and copy are accurate.
- Liaise with all functions, including marketing, supply chain, allocation, merchandising, customer service, operational vendors, external agencies as well as APAC Digital Commerce Share Service teams
- Build and maintain good relationship with cross function stakeholders and business partners, including e-commerce site partners, media agencies, service providers, etc.Project Manager Support for Digital Flagship Build for SEA
- Local-market project manager and central point-of-contact for all areas of the project.
- Coordinate with Global, APAC, Local cross-functional teams, external service enabler, etc. to gather/confirm requirements per project milestone/deadlines to develop the site and launch
- Plan market related content, campaigns, and promotions ahead of launch
KEY SKILLS & COMPETENCIES / EXPERIENCE
- Minimum 7 years of experience in e-commerce or digital. Constructive knowledge of e-commerce site operation, digital trends across Southeast Asia, particularly in Singapore merchandising (plan/buying/allocation/replenishment), digital/performance marketing, online marketplace models, fulfillment/logistics, customer service, finance, etc.
- Detail-oriented; proactive attitude; business ownership and ability to work independently to drive operational excellence and business objective
If you feel you are the right person for the job, I'd love to hear from you! Please hit the apply button directly.
(EA: 94C3609/ R1325492
Applicants must be fully vaccinated or have a valid exemption in accordance with MOM’s regulations to allow them to enter the workplace. Applicants may be required to share verifiable COVID-19 vaccination documents or proof of a valid exemption at the point of offer. Randstad Pte. Limited and/or the Client reserves the right to withdraw an offer if the applicant fails to provide verifiable COVID-19 vaccination and/or proof of exemption documents.