About the client
My client is a leading bank with more decades of history with a strong global and APAC presence. As part of their business expansion within APAC, they are looking for a driven Marketer to drive Digital Marketing activities and automation campaigns with the objective to increase brand awareness.
About the role
The candidate will have to develop and execute content that will engage customers through email and improve email marketing strategy.
This includes email newsletters, client lifecycle journey, acquisition, retention and promotional emails. The candidate will also have to review the journeys on a regular basis to improve the results in order to strategize and implement email marketing campaigns in accordance with organizational branding and overall objectives. Other responsibilities include:...