head of engagement marketing - retail / luxury in Singapore

kathleen ee, randstad
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job details

marketing, digital & PR
job type
working hours
8 years
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kathleen ee, randstad
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job description

Luxury Retail Timepiece firm

Career progression opportunities

Our client is an global iconic and reputable organisation within retail sector. For over 50 years, they pride themselves for being a an innovative firm that specialises in premium lifestyle ready to wear and accessories. They collaborate with diverse artists / fashionistas globally and aims to staying in touch with trends.

Job description

  • Reporting to the MD based in Singapore, you will get to be responsible to lead and execute omni-channel marketing activities including events, sales promotions, communications and Public Relations for exclusive and retail watches brand
  • Ensure each brands’ global marketing strategies are translated into relevant marketing plans in the local market
  • Implement brand activations and identify key communities and opinion leaders
  • Responsible for planning and tracking of A&P spend for the assigned exclusive brands
  • Develop integrated marketing plans to drive visibility, build partnership and increase traffic
  • Worked on media buys and events with retail brands
  • Working with your team to on conceptualisation and management for events with wide range of requirement and cost per acquisition eg. intimate sit-down dinners, parties/cocktails, event launches, roadshows, pop-up stores, exhibitions
  • Experienced in e-invite creation, rsvp, vendor management, technical production, production of videography/photography
  • Analyze marketing performance against set KPIs and create best practices
  • Develop effective customer engagement strategies and implement them across various channels
  • Overseeing the Digital marketing team that manages - media planning includes programmatics, display ads, SEM, Facebook and Instagram ads, web content using CMS and work on website enhancements
  • oversee A/B testing to continuously improve overall media and communication strategy
  • Support the team to execute SEO strategies, implementations and update on the project planning to ensure smooth workflow

The successful applicant

  • Bachelor Degree / Diploma is essential with hands on marketing experience
  • Minimum 8-10 years of experience in a 360 marketing marketing role, handing events, Public relations, Communications, digital marketing within a Retail / luxury / consumer good business preferably

You will be part of an organisation that takes pride in its vision in continuous product innovation in the long term.

To apply online please use the 'apply' function.

(EA: 94C3609/ R1325492 )


no additional skills required


no additional qualifications required

educational requirements

Bachelor Degree