manager - customer experience in Singapore

posted
contact
josy thomas, randstad
job type
permanent
apply now

job details

posted
location
singapore
specialism
information technology
job type
permanent
working hours
Full-Time
experience
5 years
reference number
91M0128825_1547713000
contact
josy thomas, randstad
apply now

job description

about the company

Insurance firm providing general insurance products


about the job

  • Plan, creates and implement customer-centric customer acquisition, up-sell/x-sell, and persistency campaigns.
  • Demonstrate ability to take a data-driven approach in designing programs and measuring result
  • Coach, initiate, define and support CRM activities using data; drive effective demand generation programme at scale.
  • Generate insights into customer segments for use.
  • Propose and assist country in operating potential multi-channel CRM campaigns approaches to target database segment in line with business goals an opportunities.
  • Strong analytical skills to provide sound judgement in campaigns tracking results and propose next step.
  • Benchmark market standards, share best practices and provides feedback and suggestions to countries to improve local campaigns and support implementation.
  • Liaise with key and senior stakeholders in order to maintain an evolution of information needs.

skills and experience required

  • Bachelor/Master degree in a relevant field (digital marketing, CRM, loyalty or data analyses.)
  • 5+ years’ experience in a CRM or similar field.
  • Experience in SFDC, Adobe, Unica or Siebel campaign platform
  • Familiar with Salesforce Marketing Cloud or other marketing automation platform preferred but not a must.
  • Analytical, strong database management and resourceful.
  • Understanding of Customer Experience Management.

To apply online please use the 'apply' function, alternatively you may contact < Josy Thomas> at < 6510 6530>. (EA: 94C3609/ < R1325727>)








skills

digital, crm, sfdc, sales force, digital marketing, campaigns

qualification

Bachelor/Master degree in a relevant field (digital marketing, CRM, loyalty or data analyses.)
5+ years’ experience in a CRM or similar field.
Experience in SFDC, Adobe, Unica or Siebel campaign

responsibilities

Plan, creates and implement customer-centric customer acquisition, up-sell/x-sell, and persistency campaigns.
Demonstrate ability to take a data-driven approach in designing programs and measuring result

educational requirements

Bachelor Degree