About the company
My client is one of the leading Educational Service providers in Singapore with more than 30 years of history and they partner with more than 1000 Universities across the globe for students” overseas studies programs.
As part of their expansion , they are looking for a Marketing Automation Lead or Assistant Manager to be based in Singapore to developing and implementing the Marketing Automation campaigns within the SEA region
About the job
Reporting to the Head of Marketing Automation, your responsibilities will includes
- To work closely with reporting manager to understand and strategize marketing campaigns and localizing it for South-East Asia region
- This includes implementing marketing campaigns and creation of email-marketing templates for individual countries and this includes automated emails. SMS , mobile app notifications
- Work closely with management to identify best practices when launching Marketing Automation campaigns – e.g. A/B tests, Control Groups, HTML, segmentation and how the email is crafted
- Develop the ability to segment / export and import required target audiences for marketing automation campaigns
- You will be responsible for liaising with key stakeholders locally and across the regional and to understand local market to localize campaigns to different markets
- You should be proactive in understanding organizational”s services and unique selling points and devise marketing strategies to increase awareness to prospective audience
- You will work closely with team to set up A/B testing and evaluate campaigns performance and devise ways to increase efficiency to stakeholders
Skills and experience required
- You would be able to handle multiple projects within stipulated deadlines and working closely with different stakeholders within the SEA region
- With experience in email marketing or knowledge of marketing automation platforms such as Marketo / Eloqua / Hubspot / Salesforce or other related software
If you are interested in the position, please click “apply” David Lerh (EA:94C3609/ R1769977)
Applicants must be fully vaccinated or have a valid exemption in accordance with MOM’s regulations to allow them to enter the workplace. Applicants may be required to share verifiable COVID-19 vaccination documents or proof of a valid exemption at the point of offer. Randstad Pte. Limited and/or the Client reserves the right to withdraw an offer if the applicant fails to provide verifiable COVID-19 vaccination and/or proof of exemption documents.
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