marketing comms automation executive - (medical equipments) in Singapore

kathleen ee, randstad
job type
S$ 3,500 - S$ 4,500 per year

job details

marketing, digital & PR
job type
working hours
S$ 3,500 - S$ 4,500 per year
reference number
kathleen ee, randstad
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job description

Roles & Responsibilties

  • Reporting to the Marketing Manager based in Singapore, you will get to be responsible for managing the marketing automation platform (Marketo) in order to work with internal stakeholders, i,e sales teams to achieve a positive business outcome for the firm
  • email marketing program development and execution, including segmentation, testing and deployment and continually evaluate these for improvements
  • Build and maintain HTML templates for emails, landing pages and forms.
  • Segment and leverage the marketing database for efficient and effective campaign targeting.
  • Coordinate with other eMarketing colleagues to ensure integration with web content and analytical tracking.
  • Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software and manage marketing automation efforts and processes
  • Understand and evaluate campaign metrics and distribute campaign performance to the marketing team
  • Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
  • Support essential marketing operations initiatives in Marketo and Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing

The successful applicant

  • 3-5+ years hands on experience in marketing automation experience in Marketo (or other MA tools) ideally coming from the medical equipment / instruments industry or agency experience where you have worked with clients from the industry.
  • Marketo Certified Expert with knowledge of CRM preferred
  • Basic design experience with expertise on database management concepts and best practices - With Working knowledge of HTML and CSS (essential)
  • Degree qualified in business / marketing and must have superior communication skills, both written and verbal
  • You will be part of an organisation that takes pride in its vision in continuous product innovation in the long term. Our client is looking for high-potential individuals who are passionate and committed to driving sustainable profit and share. This is a great opportunity for individuals who are looking for a step up and to be make a direct positive impact to the growth of the organisation

To apply online please use the 'apply' function, alternatively you may contact Kathleen Ee from Randstad. (EA: 94C3609/ R1325492)


no additional skills required


no additional qualifications required


Our client is global organisation within the Medical Equipments/ instruments industry which employs over 10,000 employees worldwide. Their portfolio consists of world-renowned, state of the art appliances where they cater to a diverse industries, F&B, lifesciences, automotive, bio-pharmaceutical, etc.

educational requirements

Bachelor Degree