About the company
My client is one of the leading telecommunications conglomerates headquartered in Singapore and one of the largest mobile network operators locally. In this competitive industry, they are seeking an experienced Marketing Manager to run fast pace and large scale B2C campaigns to maintain and grow market presence and consumer awareness on the types of products and services available to their needs.
About the role
Reporting to the Associate Director, your responsibilities would includes
- To lead and implement marcoms strategies to increase market share and raise brand awareness among retail consumers group and to influence consumer buying behaviors
- Oversee integrated marketing strategies to support business objectives and manage both traditional marketing channels and online marketing channels
- To monitor the full funnel marketing statistics to evaluate the effectiveness of the marketing strategies/plans and to drive leads and conversions and identifying upsell and cross selling opportunities
- Using data and statistics gathered to drive data-driven marketing
- Set campaign goals, KPIs, and direction while managing daily priorities, workflow and quality
- Leverage and optimize existing frameworks to track and report campaign-level performances
- Work closely with external marketing agencies and cross functional marketing teams to ensure effective collaboration and optimization of resources
Skills and experience required
- Min 6 years of relevant b2c marketing campaign experience
- Able to work well and thrive in a fast paced environment such as FMCG, Retail, Consumer electronics, E-commerce, Internet companies background
- Able to work well with both internal and external stakeholders such as media, creative agencies
- Understanding of digital ads such as its inception, formats and copywriting
If you are interested in the position, please click “apply” David Lerh (EA:94C3609/ R1769977)
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