About the company
I am representing one of the leading Crypto , Web3 , Blockchain incubators and with the rapid acceleration of crypto adoption and growth globally. They are backed by one of the leading crypto exchange platforms globally and as part of their growth strategy.
This is a newly created role under their gamefi business unit and you will be tasked to oversee product marketing strategies with the key objectives to increase product awareness and user acquisition.
About the job
Reporting to the Content Director, your responsibilities will include
- To work closely with senior management to plan and execute product launch strategies in line with organizational”s objectives for their major gaming platforms
- Devise marketing strategies and collateral to increase user acquisition and engagement for their NFT product and services
- Understand and research the latest market trends, future trends and competitor landscape and provide appropriate feedback to management to devise and improve current strategies
- Identify product differentiators that help sales best position organizations' products against competitors.
- Identify key features in products that will appeal to customers and different market segments
- To translate technical details into user pain points and benefits
- Prepare marketing materials and elaborate the product positioning
- Working closely with cross functional teams to align and develop effective enablement, programs and messaging that drive demand for company”s products and services.
Skills and experience required
- Min 6 years of B2C product marketing
- Knowledge of gaming / NFT communities
- Understanding of or interest in Web3, Crypto , Blockchain development
If you are interested in the position, please click “apply” David Lerh (EA:94C3609/ R1769977)
...