marketing manager - f&b lifestyle in Singapore

kathleen ee, randstad
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marketing, digital & PR
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kathleen ee, randstad
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job description

about the job

Reporting directly into the Director, Marketing, they are looking for a Marketing Manager - F&B Lifestyle based in Singapore

  • Oversee the divisions Marketing activities within the F&B arm
  • Develop a digital and advertising strategy for pushing out of all marketing collaterals
  • Conceptualise and create new brand assets for the group as well as work with the “Brand
  • Guardian” to ensure consistency of marketing collaterals in Singapore
  • Oversee corporate releases, media releases and messaging to the public
  • Liaise with the corporate team to market collaborations or fulfil sponsorship contract
  • Developing ad hoc marketing and ongoing seasonal campaigns for the F&B arm
  • Planning and budgeting of all marketing efforts
  • Researching and executing marketing partnerships with brands that are in line with the group
  • Evaluating the overall marketing landscape for innovative ideas launched, to determine
  • viability and manage its subsequent implementation
  • Devising strategy for digital campaigns and other marketing assets (ATL / BTL) that will
  • increase revenue and improve lead generation conversion

skills and experience required

  • To be successful in this role, you should be a strong collaborative team lead or manager level, equipped with the following skills and experience:
  • Degree in Business / Marketing / Mass Communications / equivalent - At least 5 - 8 years relevant marketing experience coming from the F&B, QSR sector
  • Excellent knowledge corporate communications and having worked with agencies
  • Good understanding of how businesses operate in Asia, preferably in F&B or lifestyle brands

To apply online please use the 'apply' function, alternatively you may contact Kathleen Ee from Randstad. (EA: 94C3609/ R1325492 )


no additional skills required


no additional qualifications required


Our client is an Asset Management firm which has multiple businesses within their portfolio. Renowned internationally for being one of the change agents within their business, they are looking for a Marketing Manager for their F&B lifestyle arm to play an essential and proactive role in promoting and enhancing the overall reputation of the groups business, by leveraging on technology to differentiate themselves.

educational requirements

Bachelor Degree