marketing manager, sg (automotive) in Singapore

posted
contact
kathleen ee, randstad
job type
permanent

job details

posted
location
singapore
specialism
marketing, digital & PR
job type
permanent
working hours
Full-Time
reference number
91M0147897_1598516047
contact
kathleen ee, randstad
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job description

Marketing Manager – SG (Automotive)

Our client is an Iconic Brand within the automotive sector. Renowned for being one of the change agents within their business, they are looking for a Marketing Manager to play a 360 role in promoting and enhancing the overall reputation of the groups business from a Marketing standpoint.

about the job Reporting directly into the Managing Director, you will get to:

  • Own and execute Group branding and marketing initiatives to increase revenue year-on-year
  • Refresh and strengthen company’s digital branding and online presence to influence and draw new business to the Group
  • Understand existing and new customer profiles, analyse consumer voices and behaviour, establish brand positioning, and develop marketing plans to achieve company objectives
  • Partner with sales and marketing team to design, test and execute online and offline marketing campaigns

1. Marketing & Branding & Digital Strategy

  • Create and execute the group’s marketing and branding strategy using a combination of creative thinking and practical industry knowledge to deliver business results.
  • Operationally, you will lead the group’s marketing and promotional campaigns, collaborate with internal and external stakeholders, and manage digital media, public relations communication on strategically important press releases and social media articles for the Group
  • Develop a comprehensive digital branding and marketing strategy for the Group and will be the link for various stakeholders to communicate with
  • Social Media & Campaign Management

  • Plan, design, and lead campaigns across all marketing channels including digital and traditional media, community, events, mobile & email marketing, paid search, etc., to drive traffic and leads generations for increase revenue
  • Utilize social media marketing and SEM/SEO and be an advocate of the Group’s brand in social media spaces, engaging in dialogues and answering questions where appropriate
  • Monitor, track and report analytics to ensure they are aligned with our growth KPIs; provide recommendations on actions and growth strategy
  • Manage external stakeholders such as marketing agencies, media, government authorities, etc., skills and experience required To be successful in this role, you should be a strong collaborative team lead or manager level, equipped with the following skills and experience:
  • Degree in Business / Marketing with at least 5 experience and good marketing & branding exposure coming from the automotive & FMCG sector

To apply online please use the 'apply' function, alternatively you may contact Kathleen Ee from Randstad. (EA: 94C3609/ R1325492)

skills

no additional skills required

qualification

no additional qualifications required

responsibilities

Our client is an Iconic Brand within the automotive sector. Renowned for being one of the change agents within their business, they are looking for a Marketing Manager to play 360 role in promoting and enhancing the overall reputation of the groups business from a Marketing standpoint.

educational requirements

Associate Degree/Diploma