about the company
Our client is an established security and identity company, specialising in identity governance & administration (IGA). Backed by large enterprises, this company has been in the market for over 10 years now and is set to continue its growth. Due to their steady expansion, they are looking for a high calibre Marketing Manager to join the team.
about the job
In this role, you will be reporting to directly to the CEO and you will be taking on an autonomous role overseeing end-to-end marketing activities within the organisation. Other responsibilities include:
- Lead the entire marketing campaign execution process while utilizing internal resources and promoting collaboration across the business units.
- Build effective B2B marketing plans by collecting and analyzing market insights, B2B buying trends, competitive analysis, and marketing best practices.
- Prepare creative briefs and oversee creative direction for all advertising and public-facing communications, including print, digital, and video assets.
- Together with the sales and business departments, create effective marketing initiatives that produce measurable outcomes.
- Manage material and updates for customer and internal touch points, determining on budget allocations, participating in events capturing company procedures, and offering additional sales help.
- Manage a team of extended third-part vendors and outsourced agencies.
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skills and experience required
- At least 5 years of experience in marketing in a B2B setting, tech/SaaS/agency experience preferred
- Ability to manage and execute marketing from marketing strategy to execution of B2B marketing campaigns; account-based marketing approaches.
- Demonstrable track record of successful marketing campaigns.
- Experience with marketing automation and customer relationship management tools such as Hubspot, Mailchimp, Salesforce & Google Analytics/Marketing visualising data tools is a plus.
- Excellent communication abilities, with the ability to convey ideas concisely and clearly in an engaging manner.
To apply online please use the 'apply' function, alternatively you may contact Alexis Hui at 6510 3663 (EA: 94C3609 / R221076075).
