product marketing manager (b2b) in Singapore

posted
contact
laura mak, randstad
job type
permanent
salary
S$ 5,000 - S$ 5,800 per month

job details

posted
location
singapore
specialism
marketing, digital & PR
job type
permanent
working hours
Full-Time
salary
S$ 5,000 - S$ 5,800 per month
reference number
91M0154265_1618300898
contact
laura mak, randstad
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job description

about the company

Our client is a one of the largest service corporations globally with a strong presence in Asia.

about the job

  • Work closely with the BUs to develop the marketing strategy for key industry segments; leveraging insights and analytics to develop actionable marketing plans and customer segments.
  • Ensure high level of stakeholder engagement, collaborating crossed functions to deliver on marketing objectives.
  • Act as the interface between Headquarters and the different CoEs to localize and maximize the performance of marketing campaigns.
  • Oversee content strategy for specific business segments; creating relevant and effective thought leadership and lead generation assets to attract, convert and retain customers across different stages of the customer journey.
  • Lead the development of the value proposition and buyer persona of specific products; cascading to the markets to ensure a unified product positioning globally.
  • Work closely with experts and the markets to create and curate high quality and engaging content such as whitepapers, e-books, webinars and articles.
  • Work closely with the Marketing team to execute, measure and optimize campaigns; demonstrating the impact of marketing activities on business objectives.
  • Understand the market trends, business drivers, customer behavior and how the company can address customer challenges.

skills and experience required

  • Degree in Marketing, Mass Communications, Business Management or a related discipline.
  • At least 5 relevant experience in a B2B environment
  • Strong understanding and skills in marketing strategies, content marketing, lead management, search, social media and other digital media channels
  • Technology savvy
  • Strong, professional written, verbal communication and interpersonal skills
  • Resourceful, self-motivated, team player and flexible

skills

no additional skills required

qualification

no additional qualifications required

educational requirements

Bachelor Degree