public relations specialist - crypto.

About the clientI am representing one of the leading Crypto , Web3 , Blockchain incubators and with rapid acceleration of crypto adoption and growth globally with the key objective to create an improved financial market. They are backed by one of the leading crypto exchange platforms globally and as part of their growth strategy. They are looking for a Digital Marketing Specialist to manage marketing campaigns and optimize campaign performance.About the jobReporting to the Head of Marketing, your responsibilities will include In charge of developing and executing digital strategies via planning and implementing campaigns across multiple channels and manage organic search campaignsWork with the research team for content generation to support planned and ongoing marketing campaigns.Design email marketing campaigns and lead-nurturing emails to keep prospects engaged and accelerate their conversion.To monitor the performance of your campaigns and optimize them over time.To Utilize data analytics software tools to understand how your web traffic is generated and identify the best opportunities to advance business goals like generating brand awareness or increasing conversions. Improve the performance of landing pages and drive conversions.Set and measure KPI targets, such as total conversions, total leads generated, or the number of engagements.Work with the graphic designers to support the various campaigns (display advertising, email marketing campaigns, infographic marketing) with visual assets.Skills and experience required Experience in managing organic search campaigns with knowledge of SEO and its application Experience in driving multiple ad networks,such as including Google Ads, Microsoft Ads, and Paid social advertising..If you are interested in the position, please click “apply” David Lerh (EA:94C3609/ R1769977) Applicants must be fully vaccinated or have a valid exemption in accordance with MOM’s regulations to allow them to enter the workplace. Applicants may be required to share verifiable COVID-19 vaccination documents or proof of a valid exemption at the point of offer. Randstad Pte. Limited and/or the Client reserves the right to withdraw an offer if the applicant fails to provide verifiable COVID-19 vaccination and/or proof of exemption documents.

About the company I am representing one of the leading Crypto , Web3 , Blockchain incubators and with the rapid acceleration of crypto adoption and growth globally. They are backed by one of the leading crypto exchange platforms globally and as part of their growth strategy. This is a newly created role under their gamefi business unit and you will be tasked to oversee product marketing strategies with the key objectives to increase product awareness and user acquisition.About the job Reporting to the Content Director, your responsibilities will include To work closely with senior management to plan and execute product launch strategies in line with organizational”s objectives for their major gaming platforms Devise marketing strategies and collateral to increase user acquisition and engagement for their NFT product and services Understand and research the latest market trends, future trends and competitor landscape and provide appropriate feedback to management to devise and improve current strategiesIdentify product differentiators that help sales best position organizations' products against competitors.Identify key features in products that will appeal to customers and different market segments To translate technical details into user pain points and benefitsPrepare marketing materials and elaborate the product positioningWorking closely with cross functional teams to align and develop effective enablement, programs and messaging that drive demand for company”s products and services.Skills and experience required Min 6 years of B2C product marketing Knowledge of gaming / NFT communitiesUnderstanding of or interest in Web3, Crypto , Blockchain development If you are interested in the position, please click “apply” David Lerh (EA:94C3609/ R1769977) Applicants must be fully vaccinated or have a valid exemption in accordance with MOM’s regulations to allow them to enter the workplace. Applicants may be required to share verifiable COVID-19 vaccination documents or proof of a valid exemption at the point of offer. Randstad Pte. Limited and/or the Client reserves the right to withdraw an offer if the applicant fails to provide verifiable COVID-19 vaccination and/or proof of exemption documents.

About the roleI am representing one of the leading Crypto , Web3 , Blockchain incubators and with the rapid acceleration of crypto adoption and growth globally. Their key objective is to create an ever improving financial market with research based content and accuracy of information . They are backed by one of the leading crypto exchange platforms globally and as part of their growth strategy. They are looking for a Managing Editor to execute Editorial Strategies and leading a team to ensure consistency and excellence in their content materials. About the job Reporting to the Content Director, your responsibilities includes To work closely with senior management in planning and executing Editorial Strategies in line with company”s objective and style In charge of monitoring the results of various content campaigns and editing content pieces to ensure they follow tone and style guides.Follow through the content creation process from writing through editing and publishing;` and edit blog posts before publication.To understand and keep in trend with latest development in Web3.0, Crypto and devise strategies with the aim of increasing awareness and traffic with platform To manage , mentor and build the content team and ensure consistency and standard for all levels and ensuring the published content is aligned with company”s branding and style Able to identify and research on the appropriate platforms to reach targeted audiences and this is done by working closely with cross functional teams such as marketing and salesSkills and experience required Min 10 years of relevant experience with proven leadership record and client engagement exposureEditorial background in investment , finance, tech will be a plus Understanding of or interest in Web3, Crypto , Blockchain development Proficiency in content marketing tools and performance metrics.If you are interested in the position, please click “apply” David Lerh (EA:94C3609/ R1769977)Applicants must be fully vaccinated or have a valid exemption in accordance with MOM’s regulations to allow them to enter the workplace. Applicants may be required to share verifiable COVID-19 vaccination documents or proof of a valid exemption at the point of offer. Randstad Pte. Limited and/or the Client reserves the right to withdraw an offer if the applicant fails to provide verifiable COVID-19 vaccination and/or proof of exemption documents.