About my client
They are the leading player in providing market intelligence, credit ratings and research to the financial services industry with a century of track record in assisting their clients in making informed decisions to stay ahead of the competition. As part of their expansion within the APAC region, they are seeking an experienced Demand Marketing Manager to oversee the region in terms of leads generation and growth marketing strategies.
About the job
Reporting to the Global Head of Marketing based in the US , your role will includes
- To work closely with the Global Team and reporting manager to strategize digital marketing campaigns for the APAC region in particular Japan, China
- In charge of devising campaigns to raise awareness of products and services and in turn increase quality of commercial leads generated before passing over to the sales team for follow-up and building consistent pipeline of qualified
- Be responsible for leading both strategy and execution for inbound and outbound marketing programs that drive brand awareness and lead acquisition
- Oversee and localize marketing collateral , promotional emails to the local market and customer segment
- Able to work with collaboratively with members of the Marketing team including product marketing, digital, campaigns, creative, events
- To monitor the full funnel marketing statistics to evaluate the effectiveness of the marketing strategies/plans and to drive leads and conversions
- To manage campaign budget and campaigns are completed within stipulated time and budget
- Analyzing campaign performance and reporting to management on shortfall and to ensure ROI effectiveness and improvement of campaigns
Skills and experience required
- Min 7 years of B2B Marketing experience
- Understanding of marketing automation tools such as salesforce
- Able to work well well in a cross functional global team and able to work independently with minimal supervision
- Strong project management and communication skills.
If you are interested in the position, please click “apply” David Lerh (EA:94C3609/ R1769977)
...