Our client is one of the world’s leading solution provider of storage & logistics systems in the world. An established International MNC that prides themselves for developing innovative solutions that are relevant to their customers needs and centered in providing efficient service to their customers.
The regional office is based in Singapore, they are looking for Regional Marketing Communications Manager - APAC & EMEA region and be responsible for developing marketing materials (online and offline) with a strong focus on content development for case studies, graphics and videos with their own in- house design and will play a supportive role in seminars and events and media publicity efforts.
About the Job
Reporting directly to the Regional Head of Marketing, based in Singapore.
you will be responsible for all marketing activities in your assigned markets within APAC region.
Commercial Marketing Functions
... - You will get to develop marketing activities/campaigns tailored to different countries in the APAC MEA region. Leverage digital channels, integrated marketing strategies, lead generation tactics, and impactful events.
- Execute local and overseas events and tracking of monthly and yearly marketing budgets.
Digital and Content Marketing
- Develop localized content such as case studies, videos, and advertisements.
- Copywriting for all collateral, directing the design and production of effective marketing / promotional materials (Press releases, brochures, flyers, posters, videos), and ensuring alignment with corporate identity guidelines.
- Execute digital marketing plans targeting the entire marketing funnel to enhance brand awareness, increase consideration, and drive purchase decisions.
- Take a hands-on approach to manage and optimize paid and owned media channels, including search, display, content, and social platforms, aiming to maximize the generation of sales leads.
Outreach & Engagements
- Work with countries generalist/sales to facilitate local marketing engagement campaigns and activities in the supply chain and logistics network.
- Support year-round outreach and engagement calendar aligned to marketing strategies to enhance engagement effectiveness.
- Analyze local media coverage and provide promotional opportunities.
Team Focus & Communication Skills
- Works closely with the regional marketing team to coordinate event readiness together with local agency support.
- Work with regional team members to plan, develop and implement effective marketing communication campaigns, creative development, and marketing strategies for the region.
Skills required
- Undergraduate degree in marketing, communications, journalism or business.
- Academic pursuits in digital marketing - SEM, SEO, Social Media Marketing, Analytics
- Minimum of 5-7 years’ hands-on marketing communications experience in a B2B / logistics sector.
- Proven track record of project management experience.
- Practical experience in the field of digital performance marketing including but not
- limited to PPC, SEO, Social Media Marketing
- Experience in content marketing and brand management
- Ability to (speak / written) in Mandarin to interact and manage workflows (translation) for China market and chinese stakeholders.
(EA: 94C3609/ R1325492 )
