- Dynamic work culture
- Global FMCG Beauty / Skincare / Fashion Brand
Regional Marketing Manager - APAC (Beauty)
about the company
Our client is a leading retail luxury fashion firm with a highly-established reputation. It has dedicated its focus to deliver the highest quality of products to consumers. With concrete plans for the future, their objective is to develop new business opportunities for the group in the APAC region. They are looking to build a team of passionate change-drivers who will work closely with the management team to bring the organisation to new heights, and to deliver strong, fast and sustainable growth in 2021 - 2022.
About the job :
To provide service to the countries, at different levels to guarantee that they have the necessary tools and the most up-to-date information to successfully and efficiently execute their Marketing programs, therefore contributing to the business target and requirements.
To provide the group with market intelligence to build Global product development strategy and the Asia-pacific marketing plan.
- As the Key Regional Marketing Lead / individual contributor role - Oversee the marketing updates for ongoing and future activities through concise yet clear information means
o Campaigns: change of product composition, assets to meet markets’ needs
o Calendar of events
o Products: assortment management (introductions/discontinuations/stock information)
o Collateral tools: Optimize usage and purpose
o Pricing: work with Global on proposed price positioning for new products; coordinate
with regional finance and Commercial Leads the setting of prices in each market to respect
o Influence Global and regional teams to drive POE “paid, owned and earned” orchestration based on the marketing strategies
o Build new campaign estimates for future new products considering market trend and
o Work with the Regional Forecast Team to coordinate / consolidate forecasts
o Review market forecast returns for adherence to regional guidelines
o Arrange online buying session to secure better product visibility for markets
- Promotional and Visual Merchandising material
o Identify and define needs from the countries, then communicate the briefs with Global
team for campaigns
o Harmonize promotional tools based on the calendar’s priorities, with special attention
given to Asia specific campaigns or tools
o Approve layouts and texts of Global guidelines and promotional leaflets for selected
o Ensure that all promotions are given the necessary and adequate support, in accordance
with level of importance
o Oversee the quality of local printing in markets and conduct ongoing audits
- Product development
o Work with key markets’ Marketing team to present consolidated Asia product and formula requests to in markets
o Identify the product needs specific to Asia. Clearly define and present markets’ needs and product benchmarks.
o Define product gaps in the region based on market analysis
- Reporting / analysis
o Analysis of campaigns performance with actionable suggestions and recommendations
o Reporting of sales performances of product lines
o Analysis of investment effectiveness by campaign
- Preparation of 3 Years Plan
o Define the marketing plan calendars for Asian market
o Lead the countries into building a coherent and strong marketing plan, considering their specificities and requests
o Determine and negotiate the tools needed to execute this plan and needs
- Previous Marketing experience in local or regional roles – minimum 5 - 8 years coming experience from the Beauty / skincare background as essential.
- Analytics & business skills.
- Curiosity about trends, willing to challenge the status quo and comes with strong team spirit to collaborate.
If you feel you are the right person for the job, I'd love to hear from you! Please hit the apply button directly.
(EA: 94C3609/ R1325492 )