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regional merchandising executive - asia in Singapore

kathleen ee, randstad
job type
S$ 5,000 - S$ 6,500 per year

job details

marketing, digital & PR
job type
working hours
S$ 5,000 - S$ 6,500 per year
reference number
kathleen ee, randstad
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job description

Regional Merchandising (Product) Executive – Consumer Appliances industry

Our client is an iconic and reputable Global organisation within the Consumer appliances industry. Their portfolio consists of world-renowned, award-winning brands and is consumed by millions worldwide.

  • Regional Merchandising (Product) Opportunity covering China, India, Korea, Japan
  • Salaries up to SG$6500 x 12, Variable Bonus 2-3 months

Job description

As the Regional Merchandising Executive, reporting to the Merchandising Lead, based in SG- you will collaborate with both regional & global teams to define product roadmap, new product development ideas and market launch review.

You are responsible for product roadmap for your assigned markets and be accountable to define & deliver business case inputs based on market understanding/insights, regional assumption and size of price in market. You will have a deep understanding of Asia markets & its dynamic.

What you will do

  • Responsible for delivering the pricing strategy for assigned regions by collaborating with business lead to drive product & channel profitability
  • Develop pricing across assigned channel by creating value chain structure to fit in regional margin guideline
  • Plan & optimize market launch resource & prioritization
  • Own the product launches end-to-end by working closely with regional & global marketing/product team to ensure successful launches
  • Develop plan to sell based on regional strategy - China, India, Korea, Japan
  • Responsible for product growth by tracking & monitoring performance & devise plans to improve
  • Collaborate with cross functional teams & individual to implement go to market strategy by segmentation target, core value and point of difference
  • Develop promo framework & strategy that leverage country, trade investments
  • Own the product portfolio to match channel strengths and develop plans to drive product growth
  • Collaborate with context for product initiatives (includes market/competitive intelligence tracking, industry research, subject matter expert in category)
  • Track existing sell-in/sell-out data on focused and NPD and create success stories to enable effective plan-to-sell (Key selling point, training materials)
  • Day in day out category management (promo approval, phase-in-phase-out plan)
  • Own the category P & L & analysis by working with cross functional team
  • Drive consistent overall channel & E-commerce channel business case analysis & plan-to-sell, improve consumer experience by deep understanding of pricing/promo/product info
  • Define & manage the model line project & link regulatory process to ensure product portfolio in local compliance
  • Development of trade pitch & product plan with respective markets/sales team

Skills required

  • Bachelor’s degree in business administration, or in a related discipline
  • Relevant experience in a product marketing, merchandising, channel development environment
  • Strong business acumen, with deep commercial & financial skill (ability to analyse trends/sales/growth through data and make recommendations)
  • Story telling, presentation skill, commercial acumen
  • High interpersonal skills & influencing skills with Insight-driven marketing skills (connecting with distributors,sales, consumers)
  • Proficient with advanced computer software skills (spreadsheet, presentation)
  • Relevant experience in a sales retail operations environment in a Beauty / lifestyle / retail / consumer appliances sector
  • Proficient with advanced computer software skills (spreadsheet, presentation software, G-Suite)

(EA: 94C3609/ R1325492 )


no additional skills required


no additional qualifications required

educational requirements

Bachelor Degree