Our client is a Global MNC within the retail luxury sector. With a strong heritage and forward thinking mindset, they pride themselves for being an innovative firm that specialises in producing luxury goods across RTW, leather goods and shoes.
Job description
Reporting to the Public Relations & Comms Lead based in Singapore, the person is responsible for :
- To lead, execute and own all aspects of Public Relations & Communications for Singapore, Malaysia and Thailand markets that align with the region’s business priorities
- Drive traffic to stores and build on initiatives to secure new client acquisition
- Evaluate the performance of marketing activities and to inform business decisions with data driven insights
- Plan & manage country marketing budget and close monitoring of expenses
- Collaborate with external Public Relations and agency networks to ensure resources and expertise is streamlined in the most efficient manner possible
Marketing & Events
- Plan and execute all country marketing, events and brand amplification activities
- Provide timely reporting to the planning and execution of communications and events related strategies and activities
- Dynamic Digital media planning and analysis- selection of suitable platforms, leveraged media buys, negotiation of preferential rates and positioning, campaign evaluation and analysis
- To secure and ensure the successful amplification of all seasonal assets on partner platforms
- Drive and embed the corporate identity and ensure all communication materials are brand compliant
Public Relations
- Lead localised Public Relation strategies for Digital, Social, Print including preparation of releases and materials, managing press queries and seeding activities
- Develop the entertainment and communications strategies on new digital media platforms including TikTok, Instagram etc.
- Analyse and identify opportunities to further storytelling ambitions in all media coverage received
- Own and manage all local media and talent relations
Requirement
- Minimum 5 years of Public Relations and communications experience within the luxury fashion industry with at least 1 year in a people management role
- Shown ability to build and successfully drive public relations strategies and communications campaigns
- Excellent project management & communication skills; resourceful and creative yet always organized and productively sound in marketing strategies with strong attention to details
- Passionate about digital media and is up to dates with a great network of media and creative industry contacts
To apply online please use the 'apply' function.
(EA: 94C3609/ R1325492 )
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