regional sales manager - sea (c. appliances) in Singapore

kathleen ee, randstad
job type
S$ 10,000 - S$ 15,000 per year

job details

job type
working hours
S$ 10,000 - S$ 15,000 per year
reference number
kathleen ee, randstad
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job description

  • Regional Sales Opportunity within the FMCG - consumer appliances / durables sector
  • Up to SG$ 185,000 fixed annual salaries, excluding allowances and bonuses
  • Career progression opportunities

Our client is an iconic and reputable organisation within the FMCG Consumer Appliances industry. Their portfolio consists of world-renowned, award-winning brands and is consumed by millions worldwide. Our client prides themselves in consistently investing in their brand and growing a team of high-potential, committed and driven individuals to maintain their market-leading position in the market.

Job description

  • Reporting to the Regional MD based in SG, you will help drive sales growth by identifying areas for expansion and improvement in the SEA market.
  • Responsible for delivering the financial targets for SEA in achieving both Top and bottom lines
  • Negotiate, acquire deals with key retailers and maintain strong relationship with all partners
  • Closely liaising with the marketing team about promotional campaigns and close engagement with key partners to grow opportunity within territory and collaborate within key stakeholders to ensure growth attainment
  • Conduct operational tasks, such as data gathering and analysis, price/promotion policy execution, and negotiation with retailer and business partners
  • Integrate, compile, analyze, and evaluate data on sales and operations performance.
  • Provide ad hoc analyses to understand key accounts/retail partners and competitor performance.
  • Monitor demand generation activities to achieve maximum sales results consistent with a sales forecast, ensuring category targets are achieved
  • Ensure successful product launches in liaison with trade partners and internal stakeholders
  • Ability to negotiate plan to sell & merchandising programs with partners
  • Analyze business performance, including net sales (sell-in), retail sales (sell out), product/color mix, inventory, demand planning & prepare country level demand forecast planning supported by SCM team
  • Liaise with other teams, channeling information to the appropriate parties.
  • Train and develop in store promoters to Ensure full alignment and achievement of set store financial and delivery of the brand experience
  • Develop monthly promotional calendar by retailers
  • Oversee and support store operations in achieving monthly sales targets
  • Review efficiency in operations, stock management and sales productivity at the store
  • ability to conduct business development to identify new sales opportunities & grow profitable business

The successful applicant

  • Diploma, Degree in Marketing, Business Administration, Commerce, or related discipline
  • Minimum 8-10 years of commercial sales experience and experience in distributor management within the SEA market, strong exposure to developing white space markets in Asia.
  • Excellent Commercial & relationship building skills and strong in numbers.
  • Have knowledge of joint business planning coming from the FMCG industry, ideally consumer appliances, consumer electronics.

To apply online please use the 'apply' function, alternatively you may contact Kathleen Ee from Randstad. (EA: 94C3609/ R1325492 )


no additional skills required


no additional qualifications required

educational requirements

Bachelor Degree