regional trade marketing manager - asia in Singapore

kathleen ee, randstad
job type

job details

marketing, digital & PR
job type
working hours
7 years
reference number
kathleen ee, randstad

job description

Reporting to the Commercial Director, Consumer SEA , you will get to:

  • Develop annual region & channel strategy which includes Trade Marketing responsibilities for the region - SEA, North Asia.
  • Implement creative integrated marketing campaigns in the market based on global brand guidelines and the local markets’ requirements
  • Promote awareness, drive optimal presence, relevance & reach of the brand & categories
  • category analysis and channel strategies
  • Work closely with distributors to ensure execution of marketing plans are aligned with corporate & brand guidelines
  • Spearhead analysis for ROI of trade activities & effectiveness of promotions
  • Manage & ensure efficiency spend of Advertising & Promotional budget
  • Support commercial team in trade activities & develop point of sale collaterals
  • Develop & manage pricing strategy of products for the region
  • Develop & implement new product launch plans for the region
  • The Successful Applicant
  • A Bachelor’s degree in Business, Marketing, or a related field
  • Minimum 8 years of experience in regional trade marketing
  • Digital marketing knowledge is preferred
  • FMCG background with clear knowledge of distribution channels in Asia
  • Expected to travel up to 30%

What's on Offer

You will be part of an organisation that takes pride in its vision in continuous product innovation in the long term. Our client is looking for high-potential individuals who are passionate and committed to driving sustainable profit and share. This is a great opportunity for individuals who are looking for a step up and to be make a direct positive impact to the growth of the organisation

To apply online please use the 'apply' function. Alternatively, Please reach out Kathleen Ee +65 6510 6548.(EA: 94C3609/ R1325492 )


Trade Marketing


no additional qualifications required


•Regional Role
•Up to SG$120,000 of fixed and variable bonuses
•Career progression opportunities

Our client is an iconic and reputable organization within the FMCG industry. Their portfolio consists of world-renowned, award-winning brands and is consumed by millions worldwide. Our client prides themselves in consistently investing in R&D, and growing a team of high-potential, committed and driven individuals to maintain their market-leading position in the market.

educational requirements

Bachelor Degree