senior integrated marketing manager in Singapore

posted
contact
rie takano, randstad
job type
permanent
salary
S$ 7,000 - S$ 9,000 per month
apply now

job details

posted
location
singapore
specialism
marketing, digital & PR
job type
permanent
working hours
Full-Time
salary
S$ 7,000 - S$ 9,000 per month
reference number
91M0130928_1551324166
contact
rie takano, randstad
apply now

job description

about the company

My client is a well-known company in professional services.They are looking for an experienced and results-focused marketing professional to drive their integrated marketing programs in Asia.

You will be responsible for demand generation, brand building, and consumer engagement. The role requires to have experience in B2B marketing and a wide range of go-to-market activities. Previous roles working in professional service or marketing to service will be an advantage.

about the job

  • Develop strategies and tactics to increase customer demand throughout the funnel. Including lead generation activities, marketing campaigns, awareness building, and digital marketing
  • Deploy successful marketing campaigns and own their implementation from ideation to execution
  • Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
  • Work closely with the sales leadership teams across Asia to align marketing programs to business and sales objectives and priorities, and ensure all sales targets are met
  • Oversee and approve marketing material, from website banners to hard copy brochures and case studies
  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals
  • Analyze consumer behavior and adjust email and advertising campaigns accordingly


skills and experience required

  • At least 10 years of marketing experience in B2B marketing.
  • Experience in managing and developing integrated marketing campaigns that drive demand, pipeline and brand preference (i.e. email, online, print, events, and social media)
  • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
  • Experience partnering with sales team to deliver result.
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Solid knowledge of website analytics tools

To apply online please use the 'apply' function, alternatively, you may contact Rie Takano at +65 6510 1339.
(EA: 94C3609/ R1981160 )



skills

no additional skills required

qualification

no additional qualifications required

educational requirements

Bachelor Degree