About the company
My client is a household brand in the media research industry with a presence in more than 80 countries. They count most of the largest Fortune 500 and startup companies as their clients, where they assist companies in studying the effectiveness of their media campaigns & channels.
As part of their expansion, they are seeking a Marketing Manager to oversee digital marketing campaigns and lead generations within the APAC region.
About the job
Reporting to the Senior Director of Marketing, your responsibilities will includes
...
- To work closely with the Global Team and reporting manager to strategize digital marketing campaigns for the APAC region
- In charge of devising campaigns to raise awareness of products and services and in turn increase quality of commercial leads generated before passing over to the sales team for follow-up and building consistent pipeline of qualified
- Work closely with social media team to drive regional social media execution which includes localized content creation etc
- Handle organic and paid social media campaign execution, content creation, and audience development; demonstrated ability to write and package content for social
- This involves marketing strategies such as paid email marketing , display , content and social media marketing etc
- To monitor the full funnel marketing statistics to evaluate the effectiveness of the marketing strategies/plans and to drive leads and conversions
- To manage campaign budget and campaigns are completed within stipulated time and budget
- Analyzing campaign performance and reporting to management on shortfall and to ensure ROI effectiveness and improvement of campaigns
- Managing vendor relationships and overseeing new vendor research, implementation, and selection for paid and organic advertising.
- Set campaign goals, KPIs, and direction while managing daily priorities, workflow and quality
Skills and experience required
- Min 6 years of B2B Marketing experience
- Understanding of marketing automation tools such as salesforce
- Able to work well well in a cross functional global team and with minimal supervision
- Strong project management and communication skills.
If you are interested in the position, please click “apply” David Lerh (EA:94C3609/ R1769977)
Applicants must be fully vaccinated or have a valid exemption in accordance with MOM’s regulations to allow them to enter the workplace. Applicants may be required to share verifiable COVID-19 vaccination documents or proof of a valid exemption at the point of offer. Randstad Pte. Limited and/or the Client reserves the right to withdraw an offer if the applicant fails to provide verifiable COVID-19 vaccination and/or proof of exemption documents.