marketing executive in Singapore

geraldine lau, randstad
job type

job details

marketing, digital & PR
job type
working hours
1 year
reference number
geraldine lau, randstad
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job description

about the company
Randstad is the world's leading HR organisation, with more than 38,000 employees working towards the same vision of impacting 500 million lives by 2030. A market leader in the mid-to-senior recruitment space in Singapore, Randstad not only takes pride in helping its customers realise the true potential in themselves but also its own employees.

about the job

We are actively looking for a passionate Marketing Executive to cover marketing, communications and digital activities in Singapore as well as to provide support in regional and global projects.

You will work closely with team leaders and other key stakeholders to develop and implement digital, marketing and lead generation campaigns, in support of the business objectives and growth strategy. You will also provide support in the development of the marketing strategy for the Singapore OpCo. You will also be expected to monitor, analyse and report on the effectiveness of key marketing campaigns, and provide advice to the business leaders on how they can leverage such insights to improve their business processes and ROI.

about the manager/team
This role reports to the Senior Marketing Manager for Singapore and will be working closely with the local and regional marketing and communications team. A group of dedicated professionals and dynamic individuals, you will not regret making this team your work family!

skills and experience required

  • Marketing automation - leveraging existing content to move clients through the sales funnel and generate qualified sales leads
  • Deployment of lead generation and qualification strategies across different touchpoints (web, social media, emails, events, live chat etc) and following up on them with the business
  • Development and maintenance of marketing analytics and dashboards to measure the effectiveness of marketing spend
  • Managing SEA/SEM projects to achieve key campaign and business objectives
  • Managing all web, social and digital projects, and create/promote up-to-date content on all digital and social media platforms
  • Developing the content marketing strategy and implementing it across all digital, social and offline channels
  • Partnering with external parties or organisations to drive brand awareness and generate new leads
  • Driving the development and updating of sales and marketing collaterals/items and working with in-house or freelance designers
  • Managing internal communications
  • Experience in managing interns/team members will be an advantage

To apply online please use the 'apply' function.
(EA: 94C3609)


social media management, email marketing, analytics, lead generation, design


Bachelor Degree in Marketing, Communications or related field.
Certifications in Google Analytics, Hubspot or other digital marketing areas would be an advantage

educational requirements

Bachelor Degree