How to craft an employee value proposition

In addition to explaining what your company stands for, an employee value proposition (EVP) highlights the reasons why people want to work for your organisation.

An EVP is short, concise and to-the-point, but creating one that is unique to your company is not a day's project. It takes months of research, interviews, ideation and testing before it can be implemented.

guideline on creating a standout EVP: 

consider why people would want to work for you

Start by asking your management team and employees for feedback about your strengths, weaknesses and personality as an employer. You should also survey the public to get an understanding of how your employer brand is being perceived externally so that you can identify areas of improvement and sustenance.

aim for engagement and authenticity

Your employee value proposition forms the backbone of your employer brand and it must be authentic to be successful. Use story-telling devices like analogies, first-person conversational style and real-people examples to illustrate your organisation’s values, philosophy, goals, higher purpose and history.

set clear expectations

Explain what potential employees can expect if they join your organisation, with detailed information about employee benefits and what makes your workplace special. Focus on what appeals to the talent pool you are trying to attract, which may be different to what appeals to your leadership team.

deliver on the promise

Using your EVP to attract talent is just the first step – leading brands know the next critical step is to live up to the employer brand promise they create, developing an enduring reputation as a desirable employer.

For more information about Randstad's employer branding research and the top 20 most attractive companies in Singapore for 2016, please click here.

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