singapore brands among most desired commercial companies to work for in 2018: randstad employer brand research.
singapore brands among most desired commercial companies to work for in 2018: randstad employer brand research.

Randstad – one of the world’s leading recruitment agencies – has crowned Changi Airport Group as the Most Attractive Employer in Singapore for 2018. Hosted for the seventh consecutive year and based on the results from the annual Employer Brand Research, Randstad Singapore presented a number of awards to the top commercial companies to work for in Singapore at an awards ceremony.

This is Changi Airport Group’s second time taking the number one spot as the Most Attractive Employer in Singapore. Other homegrown brands that received the awards this year are Singapore Airlines and DBS Bank.

Jaya Dass, Country Director at Randstad Singapore said, “We would like to congratulate the winners for their outstanding performance in promoting and ensuring a consistent employer brand that resonates strongly with the employees and job seekers in Singapore. Companies are becoming increasingly aware of the impact that a positive and powerful employer brand has on their human capital strategies. In order to meet the increasing and changing employee expectations, companies have to be agile, flexible and bold to take big strides toward digital innovation and transformation. Our annual Employer Brand Research will continue to provide insights that aim to help companies develop comprehensive human capital strategies and strengthen their overall employer brand narrative to attract and retain the best talent in the market.”

The winners of the 2018 Employer Brand Awards are selected from the 75 largest commercial companies to work for in Singapore (based on workforce size).

most attractive employer awards

  1. Changi Airport Group
  2. Singapore Airlines
  3. Procter & Gamble

The awards are presented to the top three commercial companies that have received the highest attractiveness scores in the employer brand research.

Mr. Lee Seow Hiang, Chief Executive Officer at Changi Airport Group said, “We are immensely honoured to be recognised once again as the Most Attractive Employer in Singapore. Our people are the defining factor behind Changi Airport’s success and this award is particularly meaningful as an encouragement for us to continue to invest in our people and make Changi Airport Group a great company to work in.”

randstad employer brand sector awards

  • Engineering, Construction, Oil & Gas: Shell
  • Life Sciences: Thermo Fisher Scientific
  • Banking & Financial Services: DBS Bank

The three companies that received the Randstad Employer Brand Sector Awards received the highest attractiveness scores within their respective industries.

The 2018 Randstad Employer Brand Research explores workers’ perceptions of employer brands, providing a unique understanding of employee and job seeker drivers. The survey is the most representative and independent employer brand research in the world, providing insights from more than 175,000 respondents and 5,755 companies in 30 markets worldwide, including 3,813 employees and job seekers in Singapore.

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about randstad employer brand research

Celebrating its 18th edition globally, the awards based on the outcome of the Randstad Employer Brand Research are presented each year to the most attractive employers in 30 markets across the globe. It is the most representative and inclusive employer brand research in the world.

The outcomes are based on public perception and focus on three main areas: overall brand awareness, absolute attractiveness and relative attractiveness. This creates a level playing field for all competing companies instead of giving an advantage to large multinationals with higher name recognition than the smaller companies. The awards are not open for nomination and the results are based solely on the opinions and votes of the local workforce – making it the only award that is truly representing ‘the people’s choice’.

The 75 largest companies were selected in each participating market, usually with more than 1,000 employees. This list is presented to a representative cross section of respondents based on region, age and gender. The respondents were asked to identify companies they recognise and indicate if they would like to work for them. This was then followed up with an evaluation of attractiveness factors, such as salary, benefits, work atmosphere and job content and more, for each of the companies.

about randstad

The Randstad Group is a global leader in the HR services industry, with Asia-Pacific operations in Singapore, Malaysia, Hong Kong SAR, China, Japan, Australia and New Zealand. Our offices in Southeast Asia have been supporting people and organisations in realising their true potential, helping find the best permanent and contracting talent in accounting & finance, banking & financial services, construction, property & engineering, corporate & secretarial support, human resources, information technology, legal, life science, sales, marketing & communications and supply chain & procurement.

Human connection is at the heart of our business. Our personal approach, supported by state-of-the-art technology, is what sets us apart in the world of work. We express this with a new brand promise: Human Forward.

Hear what our leaders have to say about #HumanForward or head over to our new website and learn more about our Human Forward brand promise.

media contact

Rena Tan, Regional Marketing and Communications Director


Alistar Lien, Senior PR & Communications Specialist