how REBR is unique.

Unlike other employer branding studies, REBR is not based on company nominations or judging panels. It is an independent research where the results are based solely on the opinions and votes of the local potential working demographic, giving a truly impartial view of the employee market and a true reflection of employer attractiveness for each of the participating markets’ largest employers.

The Randstad Employer Brand Research award is not just another prize for the trophy cabinet. The winners are determined by the world’s largest independent employer branding survey commissioned by Randstad. Each year, the Most Attractive Employer in the local market receives a unique trophy created by renowned designer, Marcel Wanders. The stylish award represents the winning company's ability to attract new employees, like a magnet.

why employer branding matters.

Companies with stronger employer brands experience one to two times faster hiring time. 50% of candidates would not work for a company with a bad reputation despite a higher salary.


survey information.

The Randstad Employer Brand Research (REBR) is the most representative and inclusive employer brand research in the world. It is the only study that captures the workforce sentiments towards key employee value proposition factors from employees and job seekers between the ages 18 and 64. In 2023, Randstad released the 12th edition of the Employer Brand Research – Singapore. 

REBR provides unique labour market insights, bringing together:

  • 6 million records
  • 32 markets
  • 5,944 companies
  • 163,000 respondents, with 2,753 respondents in Singapore

The outcomes are based on public perception and focus on two main areas: overall brand awareness and relative attractiveness. This creates a level playing field for all of the commercial companies. The awards are not open for nomination and the results are based solely on the opinions of the local workforce – making it the only award that is truly representing ‘the people’s choice’.

top 20 most attractive employers.

employer brand research library

industry and sector reports

attract the talent that you need.

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