Are you ready for the results of Randstad’s 2021 Employer Brand Research?

The Randstad Employer Brand Research is the only global study that captures the workforce sentiments towards key employee value proposition factors from employees and job seekers between the ages of 18 and 65. Through our comprehensive research, employers gain valuable insights to enhance their employer branding strategies and create immediate next-steps to attract and retain top talent.

The release of this year’s research also comes with the results of the highly anticipated Randstad Employer Brand Research awards. The Randstad Employer Brand Research awards are not open for nominations and the results are based solely on the opinions of the locally-based workforce - making it the only award that truly represents the "people's choice".

In the lead up to the announcement of the Most Attractive Employer this year, we are excited to unveil the top companies in Singapore running for this coveted title.

what is special about the 2021 employer brand research?

The COVID-19 pandemic upended traditional ways of work and recruitment around the world. As companies continue to face challenges amid this uncertain climate, many management teams debated on where they should save and/or invest in - digitalisation, human capital or both.

The pandemic has also significantly changed the experiences, motivations and priorities of workers and job seekers. As employees find more comfort and productivity working from home, the demand for better work-life balance may be even more significant than before. For some workers, having no flexible work option could be a deal-breaker.

Organisations looking to improve their employer brand perception can no longer rely on their prior understanding, more so if they lack new data on their brand attractiveness amid the new normal. Taken together, employers are finding it difficult to pinpoint gaps in their existing talent strategies.

best employers during covid 19
best employers during covid 19

With an estimated 2,500 locally-based survey respondents, Randstad Singapore’s 2021 Employer Brand Research aims to fill this knowledge gap between businesses and the workforce.

The report is the most representative and inclusive employer brand analysis to have been conducted since the start of COVID-19. It offers a fresh perspective and an accurate reflection of employer attractiveness, as well as how it has changed since the pandemic so that organisations like yours can develop and implement high-impact employer brand initiatives to attract and retain the best talent.

most attractive employers 2021
most attractive employers 2021

singapore’s most attractive employers

Here is the list of the top companies to work for in Singapore (in alphabetical order).

  • Accenture
  • Alibaba
  • Bank of America Merrill Lynch
  • BNP Paribas
  • Breadtalk Group
  • CapitaLand
  • Changi Airport Group
  • Citibank
  • Dairy Farm Group
  • Danaher Corporation *NEW*
  • DBS
  • Deloitte
  • Deutsche Bank
  • dnata
  • Dyson
  • Edwards Lifesciences
  • Emerson Asia Pacific
  • Ernst & Young
  • ExxonMobil
  • Far East Organisation
  • FedEx
  • Frasers Property
  • General Electric
  • Grab
  • Great Eastern
  • Hewlett Packard Enterprise
  • HSBC
  • IBM
  • Infineon Technologies
  • InterContinental Hotels Group
  • JPMorgan Chase
  • Keppel Corporation
  • KPMG
  • Marina Bay Sands
  • MayBank
  • McDonald's
  • Medtronic
  • Mitsubishi UFJ Financial Group
  • Nestlé Singapore
  • NTT
  • NTUC Fairprice
  • NTUC Income
  • OCBC
  • Pratt & Whitney
  • Procter & Gamble
  • Prudential Assurance Company
  • PSA Corporation
  • PriceWaterhouseCoopers
  • RE&S Group *NEW*
  • ResMed
  • Resorts World Sentosa
  • Rotary Engineering
  • SATS
  • Schneider Electric
  • Sea Group *NEW*
  • Seagate
  • Sembcorp
  • Siemens
  • Singapore Airlines
  • SingPost
  • Singtel
  • ST Engineering
  • Standard Chartered Bank
  • Starhub
  • Sumitomo Mitsui Banking Corporation
  • Surbana Jurong
  • Thermo Fisher Scientific
  • UBS AG
  • Unilever
  • UOB
  • Venture Corporation

request for your tailored company report

If you see your company name in the list above and would love to view a copy of your tailored company report, you can reach out to your Randstad consultant or submit a request through the form.

related content:

more on employer branding.

employer brand research