The Randstad Employer Brand Awards (previously known as the Randstad Award) is making its sixth appearance in Singapore. Recruitment firm Randstad, in anticipation of the upcoming announcement of Singapore’s most attractive companies on the 20th of April 2017, released the Top 75 Singapore organisations list.
Commonly known as the people’s choice awards, the Randstad Employer Brand Research awards is a leading voice in employer branding conversations, providing dedicated content to various target audiences, supported by the leading research in employer branding.
We are proud to say that the Randstad Employer Brand Research is the most representative and inclusive employer brand research in the world. From our 2017 employer branding research, we aimed to garner the public perception of Singapore’s largest employers based on these three criterias; overall brand awareness, absolute attractiveness and relative attractiveness. This builds an even playing field for all participating organisations instead of creating an upper hand to large multinationals with stronger name recognition than smaller local companies.
Country Director of Randstad Singapore, Ms Jaya Dass said, "We now enter into the sixth year of the Randstad Employer Brand Research awards in Singapore. Through the years we have seen the Employer Brand Research has grown in importance as a focal point for organisations looking to improve their employer brand to attract the very best talent into their ranks. While we continue to shape the world of work, we also see how the landscape continues to evolve in Singapore - this year we see 18 new organisations break into the Top 75 list.”
Top 75 Singapore companies for 2017:
Bank of America Merrill Lynch
BNP Paribas *new*
Bosch Group *new*
Changi Airport Group
Continental Automotive *new*
Cushman & Wakefield
Dairy Farm International (Jasons MarketPlace, Cold Storage, Giant, 7-Eleven, Guardian)
Ernst & Young
Far East Organization
GLOBAL FOUNDRIES Singapore
Great Eastern *new*
InterContinental Hotels Group (InterContinental, Holiday Inn, Crowne Plaza)
Johnson & Johnson *new*
Jones Lang LaSalle *new*
JP MorganChase *new*
Kentucky Fried Chicken
Keppel Corporation Ltd
Mapletree Group *new*
Marina Bay Sands
Micron Semiconductor Asia
NTUC Income *new*
Panasonic Asia Pacific
Pratt and Whitney *new*
Procter & Gamble
RC Hotels Pte Ltd (Raffles City, Fairmont, Swissotel)
Resorts World Sentosa
Sembcorp (Sembcorp Marine & Sembcorp Industries)
Singapore Press Holdings (SPH)
ST Engineering (ST Aerospace, ST Marine, ST Kinetics, ST Electronics)
Standard Chartered Bank
Sumitomo Mitsui Banking Corporation *new*
Thermo Fisher Scientific *new*
about randstad employer brand research.
Celebrating its 17th edition globally, the Randstad Employer Brand Research Award is presented each year to the most attractive employer in 26 countries across the globe. It is based on the outcome of the most representative and inclusive employer branding research in the world. The outcome of the Employer Brand Award is based on public perception and focuses on three main areas: overall brand awareness, absolute attractiveness and relative attractiveness. This creates a level playing field for all competing companies instead of giving an advantage to large multinationals with higher name recognition than smaller companies. This award is not open for nomination and the results are based solely on the opinions and votes of the local workforce – making it the only award that is truly representing the people’s choice. The 75 largest companies are selected in each participating country, usually with more than 1,000 employees. This list is presented to a representative cross section of relevant respondents based on region, age and gender. Respondents were asked to identify companies they recognise and indicate if they would like to work for them. This is then followed up with an evaluation of attractiveness factors, such as salary, benefits, work atmosphere and job content, for each of the companies.
The Randstad Group is a global leader in the HR services industry and specialises in solutions in the field of flexible work and human resources services. Our services range from regular temporary Staffing and permanent placements to Inhouse Services, Professionals, and HR Solutions (including Recruitment Process Outsourcing, Managed Services Programs, and outplacement). By combining our human touch with technology-driven solutions and tools, we aim to offer both clients and candidates the best tools and solutions for increased efficiency and engagement, connecting more people to more jobs. Randstad has top-three positions in Argentina, Belgium and Luxembourg, Canada, Chile, France, Germany, Greece, India, Italy, Mexico, the Netherlands, Poland, Portugal, Spain, Sweden, Switzerland, the UK, and the United States, and major positions in Australia and Japan. At year-end 2016, Randstad had 36,524 corporate employees and 4,752 branches and Inhouse locations in 39 countries around the world. In 2016, Randstad generated revenue of €20.7 billion. Randstad was founded in 1960 and is headquartered in Diemen, the Netherlands. Randstad Holding nv is listed on the NYSE Euronext Amsterdam, where options for stocks in Randstad are also traded.
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