Marketing Lead (Domestic Appliances)
about the company
Our client is a fast-growing global domestic appliance company known for their innovative home, floor, and kitchen appliances and is expanding its regional footprint. With concrete expansion plans for the future, this is an excellent opportunity to join them in their team expansion here in Singapore. They are looking to build a team of passionate change-drivers who will work closely with the management team to bring the organisation to new heights, and to deliver strong, fast and sustainable growth beyond 2026.
key responsibilities:
Drive product growth, execute go-to-market campaigns, and lead end-to-end commercial marketing strategies across assigned product portfolios.
- Design and execute localized campaign roadmaps aligned with key commercial and promotional windows.
- Manage launch strategies for new product lines, overseeing asset creation, media execution, and agency relationships.
- Develop localized content, influencer partnerships, and Public Relations initiatives tailored to consumer lifestyle habits.
- Manage category budgets and monitor campaign performance metrics across demand and conversion channels.
- Collaborate with e-commerce and sales teams to ensure aligned channel distribution and optimized shopper touchpoints.
qualifications and experience:
- Minimum 4 years of hands-on experience in brand marketing, campaign delivery, or product marketing for a fast-growing consumer brand.
- Proven track record of independently initiating and executing campaigns to drive tangible business outcomes.
- Strong project management capabilities with the ability to manage complex timelines and cross-functional deliverables.
- Commercial acumen with a solid understanding of consumer behavior, market trends, and performance analytics.
- Excellent communication skills with the ability to manage agencies, brief external partners, and drive brand initiatives.
If you’re ready to take on a dynamic role and contribute to our brand’s growth, we’d love to hear from you! Apply today to be a part of their journey.
(EA: 94C3609/ R23112482)
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