Brand Manager (Consumer Healthcare)
about the company
Our client is a leading organization in the consumer wellness and personal care sector, dedicated to delivering innovative products and exceptional brand experiences across multiple retail and digital channels in a dynamic, growth-focused environment. With concrete expansion plans for the future, this is an excellent opportunity to join them in their team expansion here in Singapore. It is looking to build a team of passionate change-drivers who will work closely with the management team to bring the organisation to new heights, and to deliver strong, fast and sustainable growth beyond 2026.
key responsibilities:
Drive end-to-end brand performance, strategic marketing initiatives, and channel growth for a key consumer portfolio.
- Formulate comprehensive commercial strategies and business plans to expand brand market share and achieve financial targets.
- Oversee multi-channel promotional campaigns, digital marketing efforts, and retail merchandising initiatives in collaboration with external agencies.
- Analyze market trends, competitor activities, and consumer feedback to refine target customer profiles and guide strategic decision-making.
- Direct digital commerce initiatives and customer loyalty programs to continuously elevate customer satisfaction and retention.
- Lead and mentor cross-functional team members while monitoring operational budgets, channel pricing structures, and financial performance.
qualifications and experience:
- Proven track record in consumer marketing, retail, and digital strategy with prior people management experience.
- Demonstrated experience in managing product portfolios within the skincare, personal care, or consumer healthcare spaces.
- Strong commercial and financial capabilities, including P&L oversight, budgeting, and performance analytics.
- Expertise in vendor and project management across advertising agencies, e-commerce web developers, and payment platforms.
- Strategic mindset paired with exceptional communication, stakeholder management, and team leadership skills.
If you’re ready to take on a dynamic role and contribute to our brand’s growth, we’d love to hear from you! Apply today to be a part of their journey.
(EA: 94C3609/ R23112482)
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