about the company
My client is a premier S&P 500 global powerhouse recognised for its immense market capitalization, driving enterprise-scale technology and digital infrastructure forward worldwide. The organisation fosters a dynamic, high-impact culture committed to excellence and innovation across major international markets.
about the job.
...
An established multinational technology leader is hiring a Lifecycle Marketing Senior Strategist to orchestrate end-to-end customer engagement journeys across global campaigns.
- Architect multi-stage audience engagement journeys across awareness, consideration, acquisition, and brand loyalty phases.
- Formulate next-best-action and next-best-content models to deliver scalable, tailored customer interactions across key programs.
- Collaborate closely with analytics and technical counterparts to translate campaign goals into measurable data criteria and audience segmentation models.
- Coordinate cross-functional campaign execution alongside digital channels, media specialists, and direct communications to ensure cohesive touchpoints.
- Analyze journey telemetry and dashboard reporting continuously to uncover performance trends and optimize campaign touchpoints.
skills and experience required.
- Demonstrated track record in customer journey mapping, digital lifecycle strategy, or integrated demand generation within enterprise technology or complex corporate environments.
- Hands-on familiarity with enterprise marketing automation systems or journey orchestration platforms such as AEP, Marketo etc.
- Strong proficiency in data analysis, audience segmentation logic, and spreadsheet modeling to validate strategic recommendations.
- Proven ability to guide cross-functional channel specialists and secure alignment across regional stakeholder groups.
- Strong visual communication skills to present user flows and strategic concepts clearly to leadership teams.
Please click on the 'apply' button to apply online. For more information, please reach out to Geraldynn Foo (EA: 94C3609 / R21102872)
