about the company
Our client is a leading global consumer group with a strong portfolio of established consumer brands and a growing international presence across Asia Pacific, the Americas and the Middle East.
As the organisation continues to accelerate its international expansion, it is strengthening its global marketing leadership to drive brand growth, consumer engagement and successful product launches across diverse international markets.
about the job
Reporting directly to the Global Chief Executive, the Vice President, Global Marketing will lead the marketing strategy and execution for the organisation's international business outside of China.
This is a highly strategic yet hands-on leadership role, responsible for developing a globally consistent brand and marketing strategy while ensuring strong localisation across individual markets in the Americas, Middle East, Asia Pacific and other international growth markets.
You will oversee the end-to-end marketing agenda across brand strategy, product marketing, go-to-market, product launches, social media, digital marketing, consumer engagement and market localisation.
A key part of the role will be partnering with regional and local teams to understand consumer behaviour and market dynamics, translating the global brand proposition into locally relevant campaigns, product positioning and marketing strategies.
You will also work closely with the Global Chief Executive and senior leadership team to identify new growth opportunities, strengthen brand awareness and ensure that marketing strategy supports the organisation's broader international expansion ambitions.
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skills and experience required
- Strong experience across brand, consumer or integrated marketing, ideally within an international or regional leadership capacity
- Strong B2C experience, with backgrounds from FMCG, consumer technology, beauty, retail, lifestyle or other consumer-facing industries highly relevant.
- Proven experience managing marketing across multiple international markets, ideally including exposure to APAC, the Americas and/or Middle East.
- Strong track record across brand strategy, product marketing, go-to-market strategy and new product launches.
- Experience developing global marketing strategies and successfully localising them for different markets, cultures and consumer segments.
- Commercially minded with the ability to connect consumer insights, product strategy and marketing investment to business growth.
- Strong stakeholder management skills with experience partnering with C-suite, regional leadership and cross-functional teams.
- Comfortable operating in a fast-paced, entrepreneurial and internationally expanding organisation, balancing strategic thinking with hands-on execution.
Please click on the 'apply' button to apply online. For more information, please reach out to Rumi Mohd. (EA: 94C3609 /R1550851)
