One of the world's leading human resources solutions agencies - has crowned Singapore Airlines as the Most Attractive Employer in Singapore for 2019.

This is Singapore Airlines' fourth time taking the number one spot as the Most Attractive Employer in Singapore. Other homegrown brands that received the awards this year are Changi Airport Group and DBS.

Jaya Dass, Managing Director at Randstad Singapore and Malaysia said, "We are honoured to present the Randstad Employer Brand Awards in Singapore for the eighth time this year and would like to congratulate the winners for building and delivering a strong employer brand that appeals to the local workforce. We are glad to be able to witness a mindset and behavioural shift in how employers interact with the workforce today. As more companies invest in the development and well-being of their employees, people in the workforce are receiving a more integrated and meaningful experience whenever they engage with a company. In the long-run, we hope that this strategic approach in strengthening the employer brand will help improve the quality of the engagement between companies and workers and the overall productivity and capabilities of the employees."

The winners of the 2019 Employer Brand Awards are selected from the 75 largest commercial companies to work for in Singapore (based on workforce size).

top 3 most attractive employers for 2019

  1. Singapore Airlines
  2. Changi Airport Group
  3. Marina Bay Sands

The awards are presented to the top three commercial companies that have received the highest attractiveness scores in the employer brand research.

"We are honoured to be the recipient of this prestigious award, which helps validate our efforts to constantly support and develop our people while ensuring that the SIA Group remains a great place to work," said Singapore Airlines CEO, Mr Goh Choon Phong. "Singapore Airlines' reputation as one of the world's leading airlines is the result of thousands of employees all around the world dedicating themselves every day to bringing the best travel experience to our customers. We very much recognise that our success would not have been possible without our staff, and we are committed to always investing in training and developing our people, while providing opportunities for career enrichment and growth."

randstad employer brand sector awards 2019 winners

  • Banking & Financial Services: DBS Bank
  • Information Technology: Alibaba Group
  • Life Sciences: Edwards Lifesciences

The three companies that received the Randstad Employer Brand Sector Awards this year received the highest attractiveness scores within their respective sectors.

The 2019 Randstad Employer Brand Research explores workers' perceptions of employer brands, providing a unique understanding of employee and job seeker drivers. The survey is the most representative and independent employer brand research in the world, providing insights from more than 200,000 respondents and 6,162 companies in 32 markets worldwide, including 2,502 employees and job seekers in Singapore.

about randstad employer brand research.


Celebrating its 19th edition globally, the awards based on the outcome of the Randstad Employer Brand Research are presented each year to the most attractive employers in 32 markets across the globe. It is the most representative and inclusive employer brand research in the world.

The outcomes are based on public perception and focus on two main areas: overall brand awareness and absolute attractiveness. This creates a level playing field for all of the commercial companies. The awards are not open for nomination and the results are based solely on the opinions of the local workforce - making it the only award that is truly representing 'the people's choice'.

A list of the largest commercial companies (based on the number of employees) is presented to a representative cross-section of respondents based on region, age and gender. The respondents were asked to identify companies whose name they recognise and indicate to what extent they would like to work for them. This was then followed up with an evaluation of employee value proposition drivers, such as salary and benefits, work atmosphere, job content and more, for each of the commercial companies surveyed.

about randstad.

Randstad is the global leader in the HR services industry. We support people and organisations in realising their true potential. We do this by combining the power of today's technology with our passion for people. We call it Human Forward.

Our services range from regular temporary staffing and permanent placements to in-house services, professionals, and hr solutions, including recruitment process outsourcing, managed services programs and outplacement. Randstad is active in 38 markets around the world and has top-three positions in almost half of these. In 2018, Randstad had on average 38,820 corporate employees and 4,826 branches and Inhouse locations. In 2018, Randstad generated revenue of € 23.8 billion and holds the world's number one position in its industry since November 2018. Randstad was founded in 1960 and is headquartered in Diemen, the Netherlands. Randstad N.V. is listed on the NYSE Euronext Amsterdam, where options for stocks in Randstad are also traded.

Hear what our leaders have to say about #HumanForward or head over to our new website and learn more about our Human Forward brand promise.

media contact


Rena Tan, Regional Marketing and Communications Director


Alistar Lien, Senior PR & Communications Specialist