In anticipation of its eighth annual Employer Brand Awards, Randstad Singapore today announced the country’s top 75 largest commercial companies that are in running for the most attractive employer in Singapore, based on the global 2019 Randstad Employer Brand Research.


2019 employer brand research - randstad singapore


The annual Randstad Employer Brand Research is an independent study commissioned by Randstad and conducted by Kantar TNS. This year, more than 2,500 employees and job seekers were surveyed in Singapore. The research seeks to understand what job seekers look for in an ideal employer and measures their perception of the 75 largest commercial employers (based on the local workforce size). The study measures brand awareness and brand attractiveness of each commercial company, and respondents are required to rate the employers on 10 employee value proposition drivers such as ‘work-life balance’, ‘financial health’ and ‘career progression opportunities’.

As the most representative and inclusive employer brand research in the world, the Randstad Employer Brand Research has become a leading voice in employer branding conversations, providing tailored employment intelligence to companies across leading sectors in Singapore and globally.

The winners of the Singapore 2019 Randstad Employer Brand Awards will be announced on May 9, 2019.


2018's most attractive companies to work for in singapore


The top three most attractive commercial companies for last year’s Randstad Singapore’s Employer Brand Research are:

  1. Changi Airport Group
  2. Singapore Airlines
  3. Procter & Gamble


top 75 most attractive commercial companies in 2019


(in alphabetical order)

  • 3M
  • ABB
  • Accenture
  • ACCOR Hotels *NEW*
  • Bank of America Merrill Lynch
  • BNP Paribas
  • Breadtalk Group
  • CapitaLand
  • Changi Airport Group
  • Citibank
  • Continental Automotive
  • Cushman & Wakefield
  • Dairy Farm International
  • DBS
  • Deloitte
  • Deutsche Bank
  • Dnata
  • Edwards Life Sciences
  • Ernst & Young
  • ExxonMobil
  • Far East Organization
  • General Electric
  • GlaxoSmithKline
  • Great Eastern
  • HP Enterprise
  • HSBC
  • IBM
  • Infineon Technologies
  • InterContinental Hotels Group
  • Johnson & Johnson
  • JP MorganChase
  • Kentucky Fried Chicken
  • Keppel Corporation
  • KPMG
  • MapleTree Group
  • Marina Bay Sands
  • MayBank
  • McDonald's
  • MediaCorp
  • Medtronic
  • Nestlé *NEW*
  • Novartis
  • NTUC Fairprice
  • NTUC Income
  • OCBC Bank
  • Panasonic Asia Pacific
  • Pratt and Whitney
  • Procter & Gamble
  • Prudential *NEW*
  • PSA International
  • PwC
  • Resorts World Sentosa
  • Rotary Engineering
  • SATS
  • Schneider Electric
  • Seagate
  • Sembcorp
  • Shell
  • Sheng Siong
  • Siemens
  • Singapore Airlines
  • Singapore Press Holdings
  • SingPost
  • Singtel
  • Sumitomo Mitsui Banking Corporation *NEW*
  • Standard Chartered Bank
  • Starhub
  • ST Engineering
  • Surbana Jurong
  • Thermo Fisher Scientific
  • UBS AG
  • UOB


for more information, request for your copy of the Randstad Employer Brand Research 2019 Country Report.



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randstad employer brand research


Celebrating its 19th edition globally, the awards based on the outcome of the Randstad Employer Brand Research are presented each year to the most attractive employers in 32 markets across the globe. It is the most representative and inclusive employer brand research in the world.

The outcomes are based on public perception and focus on two main areas: overall brand awareness and absolute attractiveness. This creates a level playing field for all of the commercial companies. The awards are not open for nomination and the results are based solely on the opinions of the local workforce – making it the only award that is truly representing ‘the people’s choice’.

A list of the largest commercial companies (based on the number of employees) is presented to a representative cross-section of respondents based on region, age and gender. The respondents were asked to identify companies whose name they recognise and indicate to what extent they would like to work for them. This was then followed up with an evaluation of employee value proposition drivers, such as salary and benefits, work atmosphere, job content and more, for each of the commercial companies surveyed.

about randstad

Randstad is the global leader in the HR services industry. We support people and organisations in realising their true potential. We do this by combining the power of today’s technology with our passion for people. We call it Human Forward.

Our services range from regular temporary Staffing and permanent placements to Inhouse Services, Professionals, and HR Solutions, including Recruitment Process Outsourcing, Managed Services Programs and outplacement.

Randstad is active in 38 markets around the world and has top-three positions in almost half of these. In 2018, Randstad had on average 38,820 corporate employees and 4,826 branches and Inhouse locations. In 2018, Randstad generated revenue of € 23.8 billion and holds the world’s number one position in its industry since November 2018. Randstad was founded in 1960 and is headquartered in Diemen, the Netherlands. Randstad N.V. is listed on the NYSE Euronext Amsterdam, where options for stocks in Randstad are also traded.

Hear what our leaders have to say about #HumanForward or head over to our new website and learn more about our Human Forward brand promise.

media contact

Rena Tan, Regional Marketing and Communications Director


Alistar Lien, Senior PR & Communications Specialist