randstad employer brand research.

REBR is the most representative and inclusive employer branding research in the world. Based on this research, awards are presented each year to the most attractive employer in 30 countries across the globe.

survey information

The Randstad Employer Brand Research (REBR) is the most representative and inclusive employer brand research in the world. It is the only study that captures the opinion of the general public between 18 and 65 and deals with the largest company employer brands in a country.

The Randstad Employer Brand Research provides unique labour market insights, bringing together:

  • 175,000 respondents globally
  • 5,755 companies
  • 30 countries

The research focuses on three main areas: overall brand awareness, absolute attractiveness and relative attractiveness. Every year, through an internet survey, respondents aged 18 to 65 who form a representative sample are asked to evaluate their countries' largest employers against 10 key factors. To ensure the research is objective, the companies are shortlisted based on size and winners are selected solely based on the appeal of their employer brands across the key factors.

The REBR 2018 survey was conducted with approximately 3,800 respondents locally. The results include the top 75 most attractive companies in Singapore, the most important factors among job seekers when choosing an employer, as well as the attractiveness of an industry sector compared to others.

how REBR is unique

Unlike other employer branding studies, the REBR is not based on company nominations or judging panels. It is an independently conducted research where the results are based solely on the opinions and votes of the local potential working demographic, giving a truly impartial view of the employee market and a true reflection of employer attractiveness for each of the participating countries’ largest employers.

The Randstad Employer Brand Award is not just another prize for the trophy cabinet. The winners are determined by the world’s largest independent employer branding survey, and receive a unique trophy created by renowned designer, Marcel Wanders. The stylish award represents the winning company's ability to attract new employees like a magnet.

why employer branding matters

Companies with positive brands get twice as many job applications. 50% of candidates would not work for a company with a bad reputation despite a higher salary.

the candidate experience

how plugging into the digital candidate experience could bolster brand perception and improve recruitment performance.

read more

the employee experience

how to motivate people to join your company and why the employee experience is the future of work.

read more

singapore country report 2018

how salary and benefits might not be the top attraction for all employees.

read more

Organisations are becoming increasingly aware of the importance of employer branding, and we are privileged to be in a position where we can leverage the insights we have gleaned from our research to help companies on their employer branding journey.

– Jaya Dass, Country Director, Randstad Singapore

top 75 most attractive commercial companies

Discover the top 75 largest commercial employers in Singapore featured in this year 2019 employer brand research.

read more

top 20 most attractive employers

  • 2019

    1. Singapore Airlines
    2. Changi Airport Group
    3. Marina Bay Sands
    4. Procter & Gamble
    5. ExxonMobil
    6. Alibaba
    7. DBS
    8. Edwards Lifesciences
    9. Shell
    10. Nestlé
    11. Resorts World Sentosa
    12. CapitaLand
    13. Novartis
    14. Pratt and Whitney
    15. Thermo Fisher Scientific
    16. Deloitte
    17. GSK
    18. IBM
    19. Johnson & Johnson
    20. OCBC

  • 2018

    1. Changi Airport Group
    2. Singapore Airlines
    3. Procter & Gamble
    4. Marina Bay Sands
    5. Shell
    6. Pratt & Whitney
    7. RC Hotels Pte Ltd (Raffles City, Fairmont, Swissotel)
    8. Thermo Fisher Scientific
    9. ExxonMobil
    10. DBS
    11. InterContinental Hotels Group (InterContinental, Holiday Inn, Crowne Plaza)
    12. 3M
    13. Edwards Lifesciences
    14. CapitaLand
    15. Novartis
    16. Johnson & Johnson
    17. GSK
    18. Resorts World Sentosa
    19. JP MorganChase
    20. IBM

  • 2017

    1. Google
    2. Changi Airport Group
    3. ExxonMobil
    4. Procter & Gamble
    5. Marina Bay Sands
    6. Shell
    7. Resorts World Sentosa
    8. InterContinental Hotels Group (InterContinental, Holiday Inn, Crowne Plaza)
    9. RC Hotels Pte Ltd (Raffles City, Fairmont, Swissotel)
    10. CapitaLand
    11. IBM
    12. DBS
    13. 3M
    14. OCBC
    15. Pratt and Whitney
    16. SATS
    17. Thermo Fisher Scientific
    18. JP MorganChase
    19. Johnson & Johnson
    20. UOB

  • 2016

    1. Changi Airport Group
    2. Procter & Gamble
    3. ExxonMobil
    4. Shell
    5. Marina Bay Sands
    6. CapitaLand
    7. RC Hotels Pte Ltd (Raffles City, Fairmont, Swissotel)
    8. Resorts World Sentosa
    9. IBM
    10. Keppel Corporation Ltd
    11. OCBC
    12. DBS
    13. UBS AG
    14. Millennium & Copthorne Hotels (Copthorne King's, Grand Copthorne Waterfront, M Hotel, Orchard Hotel, Studio M)
    15. InterContinental Hotels Group (InterContinental, Holiday Inn, Crowne Plaza)
    16. Bank of America Merrill Lynch
    17. Pan Pacific Hotels Group
    18. Deloitte
    19. UOB
    20. Deutsche Bank

  • 2015

    1. Procter & Gamble
    2. Changi Airport Group
    3. Shell
    4. ExxonMobil
    5. Marina Bay Sands
    6. RC Hotels Pte Ltd (Raffles City, Fairmont, Swissotel)
    7. Resorts World Sentosa
    8. InterContinental Hotels Group (InterContinental, Holiday Inn, Crowne Plaza)
    9. IBM
    10. Keppel Corporation Ltd
    11. Pan Pacific Hotels Group
    12. CapitaLand
    13. OCBC
    14. Deutsche Bank
    15. DBS
    16. Citibank
    17. UBS AG
    18. Sony
    19. Standard Chartered Bank
    20. Millennium & Copthorne Hotels (Copthorne King's, Grand Copthorne Waterfront, M Hotel, Orchard Hotel, Studio M)

  • 2014

    1. Singapore Airlines
    2. Shell
    3. Changi Airport Group
    4. Procter & Gamble
    5. ExxonMobil
    6. Marina Bay Sands
    7. IBM
    8. Resorts World Sentosa
    9. CapitaLand
    10. Keppel Corporation Ltd
    11. Dnata
    12. M+W Group
    13. RC Hotels Pte Ltd (Raffles City, Fairmont, Swissotel)
    14. InterContinental Hotels Group (InterContinental, Holiday Inn, Crowne Plaza)
    15. Deutsche Bank
    16. Citibank
    17. OCBC
    18. Sony
    19. UBS AG
    20. Standard Chartered Bank

  • 2013

    1. Singapore Airlines
    2. ExxonMobil
    3. Proctor & Gamble
    4. Shell
    5. Changi Airport Group
    6. Marina Bay Sands
    7. CapitaLand
    8. IBM
    9. RC Hotels Pte Ltd
    10. OCBC
    11. Keppel
    12. InterContinental Hotels Group
    13. UOB
    14. Singapore Press Holdings (SPH)
    15. Pan Pacific Hotels Group
    16. Deutsche Bank
    17. Bank of America Merrill Lynch
    18. Standard Chartered Bank
    19. Citibank
    20. Millennium & Copthorne Hotels

  • 2012

    1. Singapore Airlines
    2. ExxonMobil
    3. Sony
    4. IBM
    5. Marina Bay Sands
    6. Shangri-La Hotels & Resorts
    7. RC Hotels (Raffles City, Fairmont, Swissotel)
    8. Hewlett-Packard
    9. Hyatt Hotels & Resorts
    10. Shell
    11. Keppel
    12. Pan Pacific Hotels & Resorts
    13. Mandarin Oriental Hotel Group
    14. Fraser and Neave Limited (F&N, Asia Pacific Breweries)
    15. M+W Group
    16. Standard Chartered Bank
    17. CapitaLand
    18. UOB
    19. Bank of America Merrill Lynch
    20. Singapore Press Holdings (SPH)